Customer satisfaction is Crown’s highest priority. We achieve this goal by continuously improving the cost effectiveness and performance of all of our products and processes, as well as focusing on innovation.

To deliver continuous improvement, we have created an integrated, global approach that recognizes the interaction of every function and activity.  By integrating systems that increase the effectiveness of our people, ideas, processes and suppliers, we strive to keep defects, complaints and impact on the environment to an absolute minimum.

This single worldwide performance improvement initiative is called World-Class Performance (WCP). A rigorous and structured plan, our WCP program provides the structure and framework for all of our activities in sustainability. This program is based on several guiding principles, called The Seven Dimensions.

  1. Quality First
    A focus on customer satisfaction through product and process quality.
  2. Serving Our Customers
    Building our growth through close partnerships and long-lasting relationships with our customers.
  3. Environment, Health and Safety
    Conserving natural resources and ensuring the health and wellness of our employees.
  4. Team Force
    Training and empowering individuals to work within teams to actively strive for and contribute to continuous improvement.
  5. Managing Innovation
    Ensuring that best practices are spread throughout the entire organization. 
  6. Manufacturing Processes
    Continuously focusing on methods to eliminate variability and improve efficiency. 
  7. Supply Chain Management
    Working closely with suppliers to streamline performance and minimize waste.