Bringing Augmented Reality to Cans

Crown's CrownSmart™ Augmented Reality Technology

CrownSmart™ is a new innovation designed to connect brands with end-users, allowing brands to gain an edge with the end user and access unrivalled consumer data.

CrownSmart™ is a new interactive application that allows brand owners to directly interact with consumers, delivering a wide range of content or experience via a unique code situated beneath the tab of a beverage can. The codes can also be used as anti-counterfeiting technology or to deliver experiential content.

CrownSmart™’s unique, scannable codes on the cans bring valuable purchasing data to brands’ marketing teams, allowing them to tailor subsequent campaigns. The codes are hidden until opening, creating a direct link exclusively to the end consumer. With billions of unique codes available, the possibilities for brand owners are virtually infinite.

The technology affords both companies and consumers a unique experience in terms of purchasing, scanning, interacting and communicating. By using Augmented Reality, brands can now leverage mobile devices to layer virtual product or experiential content on top of the real world in such a way that they appear to the consumer to exist in the same space.