Reveal Inks Enhance Consumer Interaction

Beverage cans with Reveal Inks

Crown’s Reveal temperature sensitive inks offer brand owners a unique opportunity to increase engagement with consumers before, during and after beverage consumption. Formulated in partnership with Chromatic Technologies, Inc. (CTI), graphics can change to ‘reveal’ specific imagery and messaging as the cold product inside is consumed, fostering greater interaction between consumers and brands. The inks are an ideal match for promotional campaigns or contests and as a vehicle to create differentiation on shelf.

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