HAK Uses Orbit™ Closure to Increase Convenience for Dutch Consumers
HAK, a leading producer of preserved fruits and vegetables in the Netherlands, became one of the latest brands to incorporate the Orbit™ Closure from Crown on its range of apple compote and apple mousse products. This marked the fourth launch of the award-winning easy-to-open cap in a five-month period.
As a market leader in a very competitive environment, HAK needed creative food packaging that would stand out on supermarket shelves and strengthen its image as an innovator. The Orbit™ Closure served as a breakthrough in the preserved fruits and vegetables sector. When HAK surveyed its customers, it received a very positive response to the new closure, because they saw the clear consumer benefits versus the current standard twist cap.