Project 2020: The Consumer Experience

Two innovative concepts from Crown have been named finalists in Project 2020: The Consumer Experience at PACK EXPO Las Vegas 2011. This special component of the show challenges the design community to envision how packaging will drive consumer purchasing decisions a decade from now.

Infinity

Based on the idea that most grocery products will be delivered directly to consumers’ homes by the year 2020, CROWN Packaging Technology has created Infinity: a stainless steel container that is returnable and reusable. Well-suited to processed food as well as to fresh food, Infinity is available in a range of sizes, so it can accommodate single- or multi-serve portions. The container features an easy-open closure with a transparent sealing panel so consumers can view the product inside. Once empty, consumers can leave the containers at curbside to be collected and refilled. Antimicrobial coatings ensure refills will be as safe and fresh as the first product that was packed. The coatings also make Infinity containers easy to clean for consumers. Most importantly, reusing the container improves the already impressive environmental credentials of 100% recyclable metal packaging by moving further up the sustainability pyramid.
Contact us»