Crown Innovation & Design

Innovation Centers

Brand-Building Packaging™

To support our innovation initiatives and provide unsurpassed support to our customers and operations worldwide, we have two main research, development and engineering centers. One is located near Chicago, Illinois; the second is located in Wantage, England. We also operate regional Centers-of-Excellence in Singapore; Massillon, OH; Lancaster, OH; and Aprilia, Italy, where engineers specialize on specific packaging technologies.

Brand-Building Packaging ™ research,
development and engineering facility in
Alsip, near Chicago, Illinois.

At our pilot facilities for metal packaging and printing technology, we can conduct extensive testing on new packaging products in an environment that replicates the conditions in which packaging is filled, processed, used and handled by our customers.

These pilot facilities, along with the use of computer aided design (CAD) and modeling, enable us to greatly reduce packaging development time scales and increase the success rate of new products in the marketplace. As a result, we have made numerous patented advancements in packaging products and manufacturing technology.

Managing Innovation
Effective innovation requires tight focus and strategic customer partnerships. In line with our World-Class Performance methodology, our research, development and engineering activity is committed to delivering the right products, at the right time, at a competitive price.

Brand-Building Packaging ™ research,
development and engineering facility in
Wantage, England.

Whether improving existing products or breaking new ground in packaging technology, our R&D project teams combine their own scientific expertise with a thorough understanding of customer expectations, suppliers' capabilities and our manufacturing processes. Our approach to managing innovation ensures that time-to-market and costs are kept to a minimum while sales potential is maximized for our customers.