Crown Highlights Commitment to Turkish Market at Eurasia 2014

Packaging leader showcases innovative technologies at Istanbul show

Philadelphia, PA – August 27, 2014 – CROWN Food Europe, a business unit of Crown Holdings, Inc. (NYSE: CCK) (Crown) (www.crowncork.com), will be showcasing its innovative and sustainable food packaging technologies at the Eurasia Packaging Fair 2014, September 18-21 Istanbul, Turkey (Hall 7 Stand: 716).

CROWN Foodcan Turkey has the capability to print, lacquer and manufacture food cans and ends for a broad range of food markets. The plant is testament to Crown’s global commitment to supporting the regional economies in which it operates and its increased presence in a key, developing market.

Currently the 18th largest economy in the world, Turkey is also one of the fastest growing, with an average real GDP annual growth rate of 5.2% between 2002 and 2011 – set to rise to 6.7% in 2017¹. The canned and preserved food market is up +5% on value growth for 2013² which coincides with the rise of consumer disposable income. Consumption habits are changing for the country’s population of 76 million, half of whom are under 30 years old. Recent rapid urbanization, combined with an increase in the female workforce and the growth of Turkey’s export markets, have all led to a diversification of consumer goods in the country. With metal packaging’s barrier properties and hermetic seal, it offers 100% protection against oxygen, light, moisture and other contaminants, further locking in nutritional value and product protection. Canned goods are also the most tamper-resistant food packaging option currently available, and an ideal solution for fresh fruit, vegetables and fish products, all of which are widely produced throughout Turkey.

Convenience continues to be a key factor in consumer purchasing decisions. There is a clear demand today from brand owners for packaging that is well-designed, user-friendly and easy to open as this in turn ultimately impacts consumers’ purchasing decisions. This is reflected in the choices of many food brands, for example, who are seeking solutions that enhance the openability of their packaging in recognition of consumer preferences. To this end, at Eurasia 2014, Crown will be showcasing its full range of classic easy-open and peelable ends. Crown’s award-winning Easylift^® easy-open ends feature significantly improved finger access under the tab, making it even easier for all consumers to open food products ranging from vegetables to soups and even to pet food; the company’s PeelSeam™ opening system, meanwhile, is an effective option for single-serve portions.

Turkey has also seen a rise in demand for infinitely recyclable metal packaged products in general, especially for convenient food solutions that also display strong environmental credentials. Along with protecting the quality and taste of food products, metal packaging is 100% recyclable and is unmatched as a packaging format that responds to consumer demands for convenient and environmentally friendly packaging solutions.

“As a world-leader in metal packaging we are delighted to be taking part in in such an important regionally focused event as Eurasia 2014. The show is the ideal opportunity for Crown to leverage Turkey’s strategic position as the largest producer and exporter of agriculture products in the Near East and North African region, at what is considered a truly international event for the world of packaging,” said Olivier Aubry, Business Development and Marketing Director, CROWN Food Europe. “Turkey represents a key market for Crown as we look to expand in the region and to provide innovative, quality packaging solutions for our customers here.”

About Crown Holdings, Inc.
Crown Holdings, Inc., through its subsidiaries, is a leading supplier of packaging products to consumer marketing companies around the world. World headquarters are located in Philadelphia, PA. For more information, visit www.crowncork.com.

For more information, contact:

In Europe: Olivier Aubry, Business Development & Marketing Director; Tel: 41 417 591 089; Email: olivier.aubry@eur.crowncork.com

In North America: Hella Gourven, Marketing Manager; Tel: 1 215 698 6056; Email: hella.gourven@crowncork.com

In Asia Pacific: Evelyn Lim, Assistant to the President CROWN Asia-Pacific Holdings Ltd; Tel: 65 6229-4829; Email: Evelyn.Lim@crowncork.com.sg

For editorial inquiries: Thomas T. Fischer, Vice President Investor Relations and Corporate Affairs; Tel: 1 (215) 552-3720; Email: thomas.fischer@crowncork.com

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¹http://www.invest.gov.tr/en-us/turkey/factsandfigures/pages/economy.aspx
² Canned/Preserved Food in Turkey, Euromonitor International, January 2014