Crown Out In Force At BrauBeviale 2015

CROWN Bevcan Europe and Middle East, a business unit of Crown Holdings, Inc. (NYSE: CCK) (Crown) (www.crowncork.com), showcased a wide range of world-class products and services at this year’s BrauBeviale show in Nuremberg, Germany. True innovation is at the heart of the show and Crown was out in force to demonstrate how brand-building packaging can help its customers to increase product awareness, enhance product placement, and ultimately boost brand owners’ market presence and share.

Today’s world demands not only packaging that lends brands a competitive edge, but also a format that stands out to consumers - whether it be aesthetically pleasing, physically or interactively engaging or enhanced to improve consumption metrics. In order to captivate consumers, brand owners, designers and retailers alike must utilize technologies that are best suited to respond directly to the needs of the consumer.

Crown introduced two exciting, brand new products at Brau this year, and demonstrated tried and tested options that have already proven their effectiveness in the marketplace.

CrownSmart™

Is a brand new interactive application that allows brand owners to instantly access consumer behavior via a unique Data Matrix code (DMC), situated beneath the tab of a beverage can. Through interacting with consumers using special promotions, games, video footage and competitions, brands can anticipate trends and truly understand the market in which they are operating in real time. Consumers access interactive data via an app, which then allows them to interact fully with the brand via a compatible smartphone or tablet.

Cottle™

Crown’s latest product development combines optimum material utilization with the process efficiency and system economics of cans. This unique format, derived from the popularity of the CrownsleekTM  range and the growing trend towards unique can formats, enhances product placement and enables brands to stand out from their competitors in an eye-catching yet practical way. Utilizing an innovative combination of can body and end, Cottle™ is tomorrow’s can, today.

Advances in printing technology and surface finishes offer a spectacular new level of shelf appeal. For example, Crown utilizes new high-resolution printing techniques that are specifically tailored for beverage cans.

As the first can-maker to invest in a one-stop-shop design and graphic facility for customers across the EMEA region, Crown Bevcan’s European Design Studio in Leicester, UK, includes cutting-edge pre-press and print equipment. This facility provides brand owners with a state-of-the-art approach to the development of beverage can graphics and finishes.  Striking packaging design concepts can be created, finalized and proofed all under one roof, shortening the development process and allowing a quick route to market.

Crown’s pre-press and print technology is amongst the most advanced in the can making industry: Using digital file transfer, digital plate-making processes, the latest reprographic software and color separation techniques with up to eight color decorations, Crown is able to reduce lead times and improve print quality. Using Crown AccentsTM variable printing technology, up to 24 different designs – such as words or graphics – can be printed in a single manufacturing run. This process creates a range of cans for brands seeking to encourage customers to view their products as a collectible set or to personalize cans with their own name or messaging.

[[{"type":"media","view_mode":"media_large","fid":"602","attributes":{"alt":"","class":"media-image","style":"width: 289px; height: 300px; float: right; border-width: 5px; border-style: solid;","typeof":"foaf:Image"}}]]Crown is also keen to highlight the sustainable qualities of its products, as well as to reinforce the message that Metal Recycles Forever™. Thanks to the excellent infrastructure in place in Europe, last year alone some 390,000 tons of recycled aluminum cans remained in the European circular economy. A beverage can recycled today can be back on retailers’ shelves in the same guise within an astounding 60 days, and with Crown also recycling 100% of its process scrap metal during the manufacturing process, nothing is ever wasted.

Matt Twiss, Marketing & Business Development Director CROWN Bevcan Europe & Middle East Commented: “Crown has made some incredible developments and revolutionary steps that are a first for the industry and we are very proud to showcase our infectious passion for the beverage can. We use the latest technology capabilities and deep consumer insight together with a genuine focus on design and quality to create an integrated approach that recognizes the interaction of every function and activity of the iconic beverage can. We are at Brau to showcase our competitive advantage, the effectiveness of our people, ideas and processes, and to discuss our aspiration as a company to keep the impact on the environment to an absolute minimum.  Day-to-day, our customers’ needs are everything to us - we take the time to understand their wants and desires, and, as shown here today, we’re incredibly proud of the results.”

Aligning seamlessly with the BrauBeviale theme of Creative Beer Culture meets Premium Spirits, CROWN Aerosols & Speciality Packaging Europe also had a presence alongside CROWN Bevcan Europe and Middle East, showcasing high-quality containers that enable premium spirits brands to stand out in a retail environment, while providing optimum product protection. CROWN Aerosols & Speciality Packaging Europe can add a sparkle or a touch of luxury to every day metal tins. With advanced shaping options, innovative finishes and variety of opening options, these highly decorated tins not only look good, but provide complete functionality - proof that Crown can offer beverage customers with a full scope of metal packaging solutions to cater for their every need.

Across its beverage, aerosols, speciality packaging and food and closures businesses Crown offers world-leading expertise and a wide portfolio of metal packaging solutions, developed by market leading R&D and innovation capability.

Representatives of Crown’s Beverage and Aerosols & Speciality Packaging team are situated on stand 229 in Hall 4. We look forward to meeting you in Nuremberg.

About Crown Holdings, Inc.

Headquartered in Philadelphia, PA, Crown Holdings, Inc. is a leading manufacturer of packaging products for consumer marketing companies around the world.  Crown makes a wide range of metal packaging for food, beverage, household and personal care and industrial products and metal vacuum closures and caps.  As of December 31, 2014, the Company operated 149 plants located in 40 countries, employing approximately 23,000 people. For more information, visit www.crowncork.com.

For more information, contact:

In Europe: Matt Twiss, Marketing & Business Development Director; Tel: +41 41 759 10 02; Email: matthew.twiss@eur.crowncork.com

In the United States: Ron Skotleski, Director of Marketing; Tel: 1 (215) 718-1303; Email: ron.skotleski@crowncork.com

In South America: Wilmar Arinelli, President, CROWN Embalagens Metálicas da Amazônia S.A.; Tel: 55 11 4529 1006; Email: wilmar.arinelli@crowncork.com.br

In Asia Pacific: Evelyn Lim, Assistant to the President CROWN Asia-Pacific Holdings Ltd; Tel: 65 6229-4880; Email: evelyn.lim@crowncork.com.sg

For editorial inquiries: Thomas T. Fischer, Vice President, Investor Relations and Corporate Affairs; Tel: 1 (215) 552-3720; Email: thomas.fischer@crowncork.com