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Press Release

Sly Fox Beer Opens Up Flavor And Aroma With Crown's 360 End™

Helles Golden Lager Canned Craft Brew with 360 End™ by Crown

Philadephia, PA ­– March 26, 2013. With the April launch of Helles Golden Lager, its ninth canned beer, Sly Fox Brewing Co. of Pottstown, Pennsylvania becomes the first brewery in North America to utilize the innovative 360 End™ beverage can technology developed by Crown Holdings, Inc. (www.crowncork.com). The entire lid of the can is removable, turning it into a drinking vessel and eliminating the need for separate glassware.

“This technology allows the full flavor and aroma of the beer to hit the drinker’s senses and makes the can an even more appealing package for outdoor activities and situations where you want to be able to move around and sip your beer easily,” says head brewer Brian O’Reilly.

Sly Fox beer with the 360 End™ will debut at the Craft Brewers Conference in Washington, DC at the end of March where a special one-off brew, 360 IPA, will be available for attendees at the Crown Holdings booth (Booth #1129).

While Helles is the only style scheduled to use the 360 End™ as a standard, the brewery’s flagship Pikeland Pils will be offered in the same format exclusively at Citizens Bank Park, the home of the Philadelphia Phillies, this spring and summer.

“We’re very excited to partner with Sly Fox on the first commercial application of Crown’s full aperture end in North America,” says Tim Lorge, Vice President, Sales at CROWN Beverage Packaging North America, a business unit of Crown Holdings, Inc. “Craft brew enthusiasts want to enjoy their beer as it was meant to be experienced – whether at home or at an event – and the 360 End™ makes the beverage can the perfect vessel to do just that.”

Beverage cans offer another key benefit: sustainability. Metal is 100% recyclable and infinitely recyclable, meaning it can be reused again and again with no degradation in quality. The full aperture end created for the Helles and Pikeland Pils cans takes sustainability one step further by using Crown's patented SuperEnd® beverage ends. The ends use 10% less metal than traditional beverage ends and make cans even more environmentally friendly.

Helles Golden Lager will be available in cans and on draft year round, along with Sly Fox beers Pikeland Pils, Phoenix Pale Ale and Rt. 113 IPA. Sly Fox seasonal canned and draft beers include Christmas Ale, Dunkel Lager, Odyssey Imperial IPA, Oktoberfest Lager and Royal Weisse. The brewery also offers four Belgian style beers in 750ml bottles: Black Raspberry Reserve, Ichor (quadruple), Incubus (tripel) and Saison Vos.

 

About Sly Fox Brewing Co.

Sly Fox Brewing Co. was founded in Phoenixville, PA in 1995 and currently operates Sly Fox Brewhouse & Eatery in Phoenixville and a 50-hectoliter production brewery in Pottstown, PA, which also serves as the company’s corporate headquarters. Sly Fox was an early adopter of craft beer in cans, beginning in 2006.

For more information, visit www.slyfoxbeer.com or contact Patrick Mullin, Director of Sales, via email, patrick@slyfox.com, or directly at (484) 524-8210 x108

 

About Crown Holdings, Inc.

Crown Holdings, Inc., through its subsidiaries, is a leading supplier of packaging products to consumer marketing companies around the world. World headquarters are located in Philadelphia, PA. For more information, visit www.crowncork.com.

For more information, contact:

In the United States: Neill Mitchell, Vice President Marketing and Business Development; Tel: (215) 698-5248; Email: neill.mitchell@crowncork.com

In Europe: Caroline Archer, Marketing Director; Tel: +33 1 49 18 40 43; Email: caroline.archer@eur.crowncork.com

In Asia: Janet Swee, CROWN Asia-Pacific Holdings Ltd; Tel: +65 6229-4829; Email: highlightingJanet.swee@crowncork.com.sg

For editorial inquiries: Michael F. Dunleavy, Vice President of Corporate Affairs and Public Relations; Tel: (215) 698-5051; Email: mdunleavy@crowncork.com