Beverage Packaging

Decoration

Shaping

Traditionally, brands have relied on graphics, color and size to communicate key product characteristics. Now, shaping can be incorporated into the packaging mix to quickly convey brand attributes to consumers while also helping attract attention at point-of-purchase.

Crown's proprietary blowforming technology allows for the production of essentially any shape - from subtle to highly innovative asymmetrical designs - with fine detail and significant expansion capability. Blowforming ensures consistently high quality shaped packaging and maximizes container integrity and product protection.

Brand owners have leveraged the technology to mold beverage cans into three-dimensional representations of corporate, sporting event and seasonal themes. This enhanced on-shelf merchandising effort drives sales by offering consumers appealing and unique products and is ideal for special promotions, brand refreshes and new product launches.