Beverage Packaging

Innovation & Design

Beverages have become a fashion accessory, defining the consumer as much as clothing or hair style. Bringing together innovative technology with design sensibility, Crown has helped beverage brands solidify the look and feel of their brand and create a strong link with consumers. Crown customers have an array of technologies and expertise at their fingertips that can help create this vital connection.

Shaping
The can has become an icon in beverage packaging for its efficiency and reliability, but new shaping technologies are turning its familiar format into the new must-have package that looks good on store shelves and in consumers' hands."

Beverage cans can be molded into a variety of shapes reflecting corporate, sporting event, and seasonal themes. The technique is ideal for special promotions, brand refreshes and new product launches.

Crown's proprietary blowforming technology allows for the production of essentially any shape - from subtle to highly innovative asymmetrical designs - with fine detail and significant expansion capability. Blowforming ensures consistently high quality shaped packaging and maximizes container integrity and product protection.

SuperEnd® Beverage Ends
The unique geometry of Crown's patented SuperEnd® beverage ends reduces metal use by 10%, making beverage cans even more environmentally friendly, while also improving end performance and enhancing consumer satisfaction.

The end also features a distinctive message or "billboard" area for marketers to print brand logos, special messages and co-branding promotions, instant win campaigns or to communicate with consumers about issues such as recycling.

To date, more than 60 billion SuperEnd® ends have been sold around the world by Crown and its licensees. Currently used with beer, soft drinks, juice, and other beverages, SuperEnd® can ends are fully commercial in 202 and 206 diameters.

Novel Finishes
Crown has introduced several brand-building decorative finishes to the marketplace. "Wet look" or "tactile" inks differentiate cans with a new fresh appearance and unique texture. Also new is a "soft touch" finish that gives beverage cans a matte look and smooth velvet feel. These creative new technologies represent a powerful way to catch the consumer eye and grow brand sales.

Our Market Success Stories: Keep reading for some ideas on how to increase the impact of your brand in the marketplace.

New Diet Coke Slim Can Generates Excitement on UK Retail Shelves
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Crown and Philippe Starck Produce Elegant Promotional Can for Brasseries Kronenbourg to Reinforce Brand Messaging
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