Today's food packaging must do more than merely protect products and enable efficient and effective distribution to customers and end users. It must also drive in-store marketing strategies and provide greater consumer convenience. Today's food can is a versatile and efficient packaging solution that leading food companies identify as a key tool in driving brand awareness and sales, and other recent technological advancements are pushing these trends even further.
Through technology leadership, Crown is successfully pushing the envelope to introduce novel ways food manufacturers can increase sales by driving shelf impact or providing value-added features that make a difference to the consumer. The company's solutions are ideal for a range of applications, including fruits and vegetables, fish, meat salads, ready-made meals, pet food, baby food and condiments.