Dawtona, a leading Polish fruit and vegetable processor is the first in the country to adopt Crown’s innovative Orbit® Closure on its jars of Ogórki Luksusowe pickles. Introduced exclusively in collaboration with Auchan, one of Poland’s largest store networks, the new packaging featuring a yellow and red design, with dedicated lithography, gives the pickle jar a modern look and feel. The newly adopted closure quickly gained popularity among Polish consumers due to its easy and intuitive opening, which is giving Dawtona a tangible competitive advantage.
Historically, pickle jars have been challenging to open since the size of the product requires containers with larger openings. The wider diameter increases the torque needed to remove the closure, making it harder for children, seniors and consumers with limited dexterity to open the containers. Crown’s Orbit® Closure eases the opening process thanks to its two-part design: a central, floating panel that is vacuum sealed to the jar and an outer ring that provides further product protection and acts as the opening and re-closing device.