Single-serve metal packaging captures new markets and consumption occasions
Leading Scandinavian smoothie brand Froosh has chosen metal packaging to house its growing family of fruit smoothies. Responding to consumers’ need for fresh, nutritious snack items readily available to them, the thick blend of fresh fruit is packaged in sleek, bowl-shaped food cans from Crown. The single-serve container includes a separate compartment full of tasty, crisp granola and a spoon, maximizing convenience.
The innovative fruit smoothies tap into many current consumer trends – healthy eating, sustainability, and greater convenience on-the-go. Therefore, brands with designs on a successful year will have to strike the correct balance between the three to fulfill the needs and requirements of consumers.
According to Mintel’s Global Food and Drink Trends 2019 Report,“…the definition of sustainability is extending to encompass the entire product lifecycle” and here, in what is being coined as ‘Evergreen Consumption’, Froosh holds all of the cards. Its ingredients are sourced largely from developing countries, where local fruit farms play a major role in helping to build a more prosperous future and the fruit farms often generate better education and health for the people who live in those regions. The tasty healthy fruit smoothie also required a packaging solution that could stand up to the same level of scrutiny as its ingredients. A metal bowl was selected for many reasons, but the fact that the format is 100% and infinitely recyclable and lightweight were key influencers. The bowl also extends product shelf life due to its ability to provide a hermetic barrier between light and oxygen and the product within. Finally, the container is a new format in the market for smoothie products, placing Froosh at the forefront of packaging innovation – particularly in terms of convenience and ease of use. The collaboration between Froosh and Crown has laid the foundation for a long-lasting, successful relationship - based on a mutual desire to deliver quality, sustainable products that have a positive impact on the world. The fruit smoothies in a bowl are available in the Scandinavian region and come in three flavors: strawberry, banana and grape; peach, passion fruit, and vanilla; and pear, kiwi and avocado.
Froosh, part of Fazer Group, was established in Sweden in 2008 and is famous for its colorful, high-quality smoothies containing only pure fruits and vegetables. Froosh is the leading smoothie brand in the Nordic region and has been owned by Fazer since 2017. Froosh is an essential part of Fazer's latest business area, Fazer Lifestyle Foods, which offers healthy, high-quality plant-based products, primarily to the Nordic market. For more information, please visit: www.froosh.com
About Crown Holdings, Inc.
Crown Holdings, Inc., through its subsidiaries, is a leading global supplier of rigid packaging products to consumer marketing companies, as well as transit and protective packaging products, equipment and services to a broad range of end markets. World headquarters are located in Yardley, Pennsylvania. For more information, visit www.crowncork.com.
For more information, contact:
In Europe: Laetitia Durafour, Marketing & Communication Director; Tel: +33 1 49 18 43 16; Email: Laetitia.DURAFOUR@eur.crowncork.com
In North America: Mark Lutgens, Vice President Sales & Marketing; Tel: (215)-698-5266; Email: firstname.lastname@example.org
In Asia Pacific: Frank Koh, Senior Vice President of Crown Asia Pacific Holdings Ltd; Tel: 65-622 948 28; Email: email@example.com
For editorial inquiries: Maria Ciubotaru, Associate Vice President, Finn Partners; Tel: +44 207 014 33 19; Email:firstname.lastname@example.org.