Skip to main content

Search form

  • About
  • News
  • Careers
  • For Investors
  • Contact Us
NYSE CCK $90.58 -3.16

Crown logo

  • Menu
  • |Aerosol Cans
    • Aerosol Cans
    • Innovations in Aerosol Packaging
      • Innovations in Aerosol Packaging
      • EarthSafe™ Dispensing
      • BICAN® Technology
      • Success Stories
    • Straight Wall Aerosol Cans
    • Necked-In Aerosol Cans
    • Aerosol Components
    • BICAN® Aerosol Cans
    • Aerosol Can Services
  • |Beverage Packaging
    • Beverage Packaging
    • Innovations in Beverage Cans
      • Innovations in Beverage Cans
      • Reveal Inks
      • CrownSmart™ Augmented Reality Packaging
      • SuperEnd® Beverage Ends
      • Global Vent™
      • 360 End®
      • Success Stories
    • Beverage Cans
    • Beverage Ends
    • Crowns
    • Craft Beer Cans
      • Craft Beer Cans
      • The Benefits of Cans
      • Transitioning to Metal Packaging
    • Beverage Can Services
    • Reprographics Studios
      • Reprographics Studios
      • Why Use Our Studios?
    • Design Templates
  • |Closures & Capping
    • Closures & Capping
    • Innovations in Closures
      • Innovations in Closures
      • PVC-free Closure
      • Metal Closures for PET Containers
      • Orbit® Closure
      • Ideal Closure®
      • Success Stories
    • Metal Closures
      • Metal Closures
      • Continuous Thread (Plastisol-lined)
      • Continuous Thread (Standard)
      • Eco Cap
      • Orbit® Closure
      • Press Twist (PT)
      • Twist
    • Composite Closures
      • Composite Closures
      • Ideal Closure®
      • Preson™
    • Feeders (Europe)
    • Capping Systems (Europe)
    • Sealing Machines (US)
    • Conveyors
    • Closure & Capping Services
  • |Food Cans
    • Food Cans
    • Innovations in Food Cans
      • Innovations in Food Cans
      • Peelfit™ Can
      • CrownSecure™
      • Easylift® easy-open ends
      • PeelSeam™ Peelable Ends
      • Success Stories
    • Round Cans
    • Shaped Cans
    • Bowl Cans
    • Food Ends
    • Food Can Services
    • Newsletter Signup
  • |Promotional Packaging
    • Promotional Packaging
    • Innovations in Promotional Packaging
      • Innovations in Promotional Packaging
      • Seated End
      • HoloCrown™
      • Success Stories
    • Square Tins
    • Rectangular Tins
    • Seamless Tins
    • Round Tins
    • Oval Tins
    • Octagonal Tins
    • Irregular Tins
    • Custom Product Packaging Services
  • |Transit Packaging
  • |Sustainability
    • Sustainability
    • Twentyby30 Overview
      • Twentyby30 Overview
      • Climate Action
      • Resource Efficiency
      • Optimum Circularity
      • Working Together
      • Never Compromise
      • Governance & Ethics
    • Aligning with UN SDGs
    • Reporting
    • 2020 Goals
    • Sustainability of Metal Packaging
  • |Innovation
    • Innovation
    • Our Innovation Process
      • Our Innovation Process
      • Innovation Centers
      • Open Innovation
        • Open Innovation
        • Why Collaborate with Crown
        • Areas of Interest
        • Submission Process
        • Submit an Idea
    • Innovations in Metal Packaging
    • Beverage Decoration Options
    • Flat Sheet Decoration Options
    • Inspiration Gallery
  • |About
    • About
    • History and Timeline
    • Facts and Figures
    • Commitment to Quality
    • Global Locations
      • Global Locations
      • Aerosol Cans
      • Beverage Packaging
      • Closures & Capping
      • Food Cans
      • Promotional Packaging
      • Transit Packaging
    • Associations
  • |Careers
    • Careers
    • Asia Pacific
    • Central & South America
    • Europe, Middle East & Africa
      • Europe, Middle East & Africa
      • What Is It Like to Work for Crown?
      • Vision
      • Values
      • Career Opportunities
      • Graduates, Interns, Apprentices and VIE's
      • Search Jobs
    • North America
  • |News
    • News
    • All About Cans
    • Awards
    • In The News
    • Press Room
  • |For Investors
    • For Investors
    • Stock Information
    • Financial Reports
    • SEC Filings
    • Corporate Governance
      • Corporate Governance
      • Board of Directors
      • Corporate Officers
      • Code of Business Conduct and Ethics
      • Toll-Free Reporting Line
      • Corporate Governance Guidelines
      • Audit Committee Charter
      • Compensation Committee Charter
      • Nominating and Corporate Governance Committee Charter
      • Supplier Code of Conduct
      • Environmental Sustainability Policy
      • Human Rights Policy
      • Responsible and Ethical Sourcing Policy
    • Proxy Online
    • FAQs
    • Investor News
    • Investor Calendar
    • Email Alerts
    • Investor Contacts
  • |Contact Us
  • |Search
Home / Innovation / Gallery /

Piper-Heidsieck Champagne Chooses Premium Metal Packaging to Celebrate Excellence and Sportsmanship at the Australian Open

Yardley, PA – January 10, 2018 Crown Aerosols & Promotional Packaging Europe collaborated with champagne producer Piper-Heidsieck to launch a promotional tin for the Australian Open tennis tournament (14-27 January 2019). As the official champagne of the tournament, Piper wanted to celebrate the competition, the first of four Grand Slam tennis events held each year, with a limited edition premium packaging format.

Piper-Heidsieck turned to Crown’s team of specialists to bring the packaging concept – which was inspired by a tube of fresh new tennis balls – to life. The simple yet striking premium tin features a mixture of red and gold colors with balls seemingly ‘bouncing’ around on the packaging canvas. The rich red, applied using a matte finish, complements the embossed golden logo and balls, enhancing the visual and tactile nature of the package. Metal packaging enhances the premium attributes of a brand and, coupled with its outstanding sustainable credentials, strikes the perfect balance between appeal, functionality and responsibility. While many of the tournament tins will likely be retained by consumers as souvenirs, should they enter the recycling loop, they will experience zero loss of properties throughout the process, meaning the metal can be used again and again for the same purpose on an infinite basis. The format’s contribution to the circular economy appealed greatly to Piper, as it is increasingly important for brands to consider the environmental impacts of their packaging. 

“Both Crown and Piper-Heidsieck are delighted to be able to enhance the consumer experience with a perfectly packaged, premium champagne. For the enthusiasts, the content of the tins resembling a tube of fresh new tennis balls will have to wait for game, set and match to be called,” said Veronique Curulla, Marketing Director at Crown Aerosols & Promotional Packaging Europe.

About Crown Holdings, Inc.

Crown Holdings, Inc., through its subsidiaries, is a leading global supplier of rigid packaging products to consumer marketing companies, as well as transit and protective packaging products, equipment and services to a broad range of end markets. World headquarters are located in Yardley, Pennsylvania. For more information, visit www.crowncork.com.

For more information, contact: 

In Europe: Veronique Curulla, Marketing Director; Tel: 33 1 49 18 40 28; Email: veronique.curulla@eur.crowncork.com

In North America: Virginie Buzan, Director of Sales; Tel: (267) 847-0531; Email: virginie.buzan@crowncork.com

For editorial inquiries: Maria Ciubotaru, Associate Vice President, Finn Partners; Tel: 44 207 017 8345; Email: maria.ciubotaru@finnpartners.com 

  • Our Innovation Process
    • Innovation Centers
    • Open Innovation
      • Why Collaborate with Crown
      • Areas of Interest
      • Submission Process
      • Submit an Idea
  • Innovations in Metal Packaging
  • Beverage Decoration Options
  • Flat Sheet Decoration Options
  • Inspiration Gallery

Questions?

Find a Location

Chef Olivier Bellin Creates Gourmet Excellence for New Ready Meal Concept in Cans

Learn more

Follow Us

linkedin youtube

Crown Holdings, Inc., through its subsidiaries, is a leading global supplier of rigid packaging products to consumer marketing companies, as well as transit and protective packaging products, equipment and services to a broad range of end markets.

© 2021 Crown All rights reserved.  

Site Map     Legal Notice    Regulatory Disclosures     Privacy Policy

Back to Top