Premium Coffee, Urban Culture and Vibrant Decorations
For the second consecutive year, Nestlé, maker of the NESCAFÉ® AZERA coffee brand, has partnered with CROWN Aerosols & Promotional Packaging Europe to bring a series of limited-edition designer tins to life. Created in collaboration with students from the University for the Creative Arts (UCA), England, UK, the tins capture the craftsmanship and creativity of the premium instant coffee brand. Crown’s printing process translated the students’ own experiences of coffee and urban culture into vivid, high-quality graphics that were applied to the entire package and help the product stand out on store shelves.
Metal is the ideal canvas for these unique designs - not only due to its inherent ability to block light and oxygen and protect the coffee’s flavor - but also because of the format’s excellent sustainability credentials, which include being 100% recyclable and infinitely recyclable.