Crown Mexico Wins Inaugural Colored by INX Can Design Contest
As a metal packaging manufacturer, we have always underscored the importance product appearance holds in brand perception and experience. When enjoying a beverage, the packaging is the first and last interaction consumers have with the brand—and the right graphic design can make a world of difference in making those connections successful.
Our newest honor as the winner of the inaugural Colored by INX Can Design Contest, hosted by INX International, drives that point home. We are pleased to share that Crown Mexico’s Toluca-based team of designers and technical operators earned the title with a vibrant can design for INDIO, a dark beer brewed and sold in Mexico since 1893 and owned by Heineken. Our graphics experts worked with the brand to design the look of the 16oz Pueblos de México Unido Edición Muertos beer, a special-edition package promoting the country’s annual Dia de los Muertos holiday. Utilizing three colors from the INX Metal Color Catalog and INX Color Perfection library, the design features high-contrast neon and jewel tones that highlight the spirit of the celebration, which pays tribute to lost loved ones.
After narrowing down customer submissions to five semi-finalists, INX invited the public to vote for their favorite entry via Facebook. Our design for INDIO received 74% of the total 1,076 votes cast and ultimately secured the win.
The collaboration with INDIO reflects our deep commitment to realizing brand visions and enabling packaging to tell stories that resonate with consumers from unique areas and cultures around the world. Through a proper understanding of how fluids and tones interact with aluminum substrates, we succeeded in bringing INDIO’s intended look and feel to life with bright, saturated colors with eye-catching appeal. Our capabilities and close guidance throughout the entire design process also accelerated the timeline for launch—particularly important for a product tied to a seasonal event.
As we continue our collaborative work with regional and international brands, we are constantly evolving with changes in the industry and leveraging the latest technologies to make the design process increasingly easier for customers. Our graphic design studios in Ambler, PA; Leicester, U.K.; and Dubai, for example, are equipped with the technical capabilities and professional expertise to quickly take initial concepts from the computer screen to the pilot press and on to the platemaking stage. With these tools at the ready, we look forward to seeing what our teams can come up with next together and to taking more showstopping beverage can designs to market.