Metal Is Mighty for Snacks On-the-Go

Image of red and green food tins
Friday, August 30, 2019

The snacks industry is booming. As urbanization grows, driving higher disposable incomes, the demand for foods that are quick, easy and convenient continues to chart an upward trajectory. According to a recent report by Mordor Intelligence, the global market for snack food is expected to reach USD 762 billion by 2024, growing at a CAGR of 5.34% during the forecast period 2019-2024.

As a natural part of this market growth, the way these foods are packaged is increasingly coming into the spotlight. There are several elements for brand owners to consider when selecting snack food packaging and achieving a balance between them all is key. Metal packaging has a lot to offer the snack food industry, particularly in terms of on-the-go formats, and its inherent benefits delivers a solution that works for brands, consumers and the environment.

The first element to consider in the snacks sector is convenience. This is fundamental, and the versatility of metal allows it to be shaped and sealed in a variety of ways to suit different snacking occasions. We recently introduced a concept called Olive Forest, in which a series of shapes and sizes have been put to the test for snack olives. For single-serve products, there is a small, sardine style container with an easy to use PeelSeam™ closure. A taller format is also available for those occasions where a larger serving size is required – such as picnics or sporting events.

Then there is the protection element to consider. Metal is robust, strong and impenetrable to the outside elements – particularly light and oxygen, which accelerate the degradation of many consumable goods. On-the-go, it also provides an extra level of protection to snack foods that may have been thrown into a gym bag or a child’s packed lunch box. Metal also adds a premium element to the package, giving the outward impression that the product within is worth protecting.

Continuing the premium theme, metal lends itself to a wide variety of decorative finishes – which can range from a simple matte or gloss to anything up to luminous effects. A glow in the dark snack package would certainly attract attention, but whatever a brand’s design ideas, there is very little that cannot be achieved when working on a metal canvas. Our in-house design team is well versed in bringing ideas to life and can help take even the seed of an idea through to concept and production. Olive Forest is a great example, as the designs and finishes were conceptualized and developed entirely in-house using formats that are already commercially available in various combinations.

Finally, and perhaps most importantly at a time where packaging and the environment are hot topics around the world, there is the issue of sustainability. Metal’s sustainable credentials are difficult to beat as far as packaging formats are concerned, as it is infinitely recyclable with zero loss of properties. This ability for the substrate to remain inside the circular economy, and the fact that a robust recycling infrastructure exists and is extensively utilized globally, means there is less pressure to mine virgin materials for the production of packaging. More and more recycled material is being utilized as time goes on, and the majority of all metals produced for packaging is still in use today. When the above elements are combined and fed into the equation of what brand owners and consumers are looking for in a packaging material, metal is very hard to beat indeed.