A Quintessentially British Week
There are few things that better define Britishness than afternoon tea. The British are a nation of tea enthusiasts, and when the delights of sandwiches, cakes, pastries and biscuits are added, the occasion can become a very special repast between lunch and dinner.
Afternoon Tea Week – running from August 14 to 20, 2018 – was created to celebrate and secure a tradition that dates back to the Victorian era, where this simple but delicious afternoon meal was de rigeur among the upper echelons of society. Queen Victoria herself was said to partake, and over time, a meal with somewhat humble beginnings transformed, in some instances, into a major social event.
Decorative tins have long had a place in the tea market, helping communicate product quality and enhance presentation. Whether it be loose leaf or bagged, keeping tea in a metal tin will ensure its freshness when preparing a pot or two this August.
Many consumers enjoy biscuits along with their afternoon tea. Metal packaging serves as an ideal companion for these products as well, keeping everything from Danish butter cookies to shortbread tasting their best from the first cookie to the last. Once afternoon tea is over, those tins will continue to serve a purpose. Since they are 100% recyclable and infinitely recyclable, they could become a specialty tin for another great product in the near future. Alternatively, simply pack up any leftovers, secure the lid and plan another afternoon tea very soon.