‘Tis the Season for Holiday Packaging

Walkers Holiday Tin
Wednesday, December 20, 2017

Whether you will be celebrating Christmas, Hanukkah, Kwanzaa – or perhaps all three! – this time of year is full of gatherings with friends and family, indulgence in treats and sweets and gift giving.

Seasonal and gift packaging is a powerful way for brand owners to add value to their product during the holidays, when consumers are seeking a “special something” for a loved one, friend or colleague. Whether it be wine and spirits, biscuits and chocolates, perfume or even toys, decorative tins support brand activation by helping products stand out on the store shelf. A key part of metal packaging’s success when it comes to holiday and gift packaging are innovations in shaping and decoration. In addition to drawing the attention of consumers at the point of sale, these design elements help the receiver of the gift connect with the brand through tactile varnishes and unique engagement opportunities.

By using premium packaging to present their product as a treat, brand owners can also encourage ‘self-gifting’ among consumers, an affordable alternative to holidays or nights out. This initial purchase can prove to be the start of a relationship between the consumer and the product, transforming it from a luxury to a must have.

For consumers, packaging that is robust and reusable, such as decorative tins, can enhance convenience by serving as a practical keepsake even after the original product is used or consumed. Those not wishing to keep metal packaging for reuse can still feel good about the format due to its recyclability. Metal is 100% recyclable and infinitely recyclable, meaning it can be used again and again with no degradation in quality.

Available in a series of heights, diameters, with multiple lid profiles, and compatible with our full range of decorative options, Crown’s metal tins offer promotional packaging at its best.

Learn more about our innovations in specialty packaging by clicking here.

Wishing you Happy Holidays!

Nestle’s Quality Street tinned toffees