Crown Develops “Out Of This World” Tins for Jean Paul Gaultier
Philadelphia, PA – July 10, 2017. CROWN Aerosols & Specialty Packaging Europe, a business unit of Crown Holdings, Inc. (Crown) (www.crowncork.com), and French haute couture fashion designer Jean Paul Gaultier have collaborated to produce creative new package designs for the brand’s ‘Le Male’ and ‘Classique’ fragrances.
The new packages depict the popular Superman and Wonder Woman superhero characters “bursting” through the container above the strapline ‘I Love Gaultier.’ The designs leverage the distinctive cylindrical shape that has become an iconic marker for the brand, making them instantly recognizable as belonging to the Jean Paul Gaultier stable and helping the perfume stand out on retail shelves and connect with target consumers.
Crown’s relationship with Jean Paul Gaultier spans more than 20 years, allowing its in-house design team to work in close partnership with the brand to ensure the new tins were entirely on-brief.
The infinite recyclability of metal continues to enhance Jean Paul Gaultier’s sustainability credentials. The tins are able to be infinitely recycled with no degradation in quality or performance, significantly reducing the need for virgin material. The striking design of the tins also increases the likelihood that consumers will regard them as keepsakes.
About Crown Holdings, Inc.
Crown Holdings, Inc., through its subsidiaries, is a leading supplier of packaging products to consumer marketing companies around the world. World headquarters are located in Philadelphia, PA. For more information, visit www.crowncork.com.
For more information, contact:
In Europe: Veronique Curulla, Marketing Director; Tel: 33 1 49 18 40 28; Email: firstname.lastname@example.org
In North America: Melissa Quintana, Marketing Manager; Tel: (215) 698 5217; Email: email@example.com
For editorial inquiries: Thomas T. Fischer, Vice President Investor Relations and Corporate Affairs; Tel: (215) 552-3720; Email: firstname.lastname@example.org