Beverage cans
In part I of this Designing Desirability blog series, we explored some of the factors our design team considers when helping customers develop a packaging concept. In this second and final post in this series, Thomas Maxwell-Wood, Senior Packaging Designer, CROWN Technology, talks about how metal packaging is perceived and how designers can work with the format.

Read the full article: Designing Desirability Series: The Benefits of Metal Packaging

Can life cycle

Beverage Cans Come Full Circle

Publish Date
Wednesday, March 14, 2018
Consumers and brand owners alike are placing a high value on sustainability. As part of this, how products are made and packaged, as well as how packages are ultimately disposed of, is under increased scrutiny and greater emphasis is being placed on moving towards a circular economy. Under this system, materials can be regenerated and constantly flow around a ‘closed...

Read the full article: Beverage Cans Come Full Circle

Philadelphia , PA – March 13, 2018. To support the delivery of beverage packaging innovations that increase shelf appeal, convenience and sustainability and continue providing world-class customer service, Crown Europe has made major investments in its Bevcan Graphics Studio. The facility, based in Leicester, U.K. features new computer-to-plate (CTP) imaging technology, a new 8-color proofing machine to complement the existing...

Read the full article: Crown Invests in Capabilities of Its Bevcan Graphics Studio, Delivering a 26 Percent Increase in Activity

Coca cola revel inks
Philadelphia , PA – February 12, 2018. As competition for consumer attention and loyalty intensifies, brands are increasingly turning to packaging to achieve differentiation on retail shelves and enhance engagement. To deliver an interactive experience to consumers before, during and after consumption, Coca-Cola has rolled out cans of Coke, Coke Zero, Fanta and Sprite in Lithuania, Latvia and Estonia featuring...

Read the full article: Crown's Thermochromic "Reveal" Ink Technology Makes Commercial Debut With Coca-Cola

Philadelphia , PA – January 24, 2018. Craft beer in France? Surely you mean wine? Well, no. It’s official. Craft beer in France is taking off in a big way. According to a recent Euromonitor report, beer was the most dynamic category in the country in 2016 [1] , and this is set to continue as French consumers increasingly seek...

Read the full article: Neodif Brings Noble Rey Beer To The French Market In Partnership With Crown

Philadelphia, PA – December 8, 2017. Crown Asia Pacific, a division of Crown Holdings, Inc. (NYSE: CCK) (Crown) (www.crowncork.com), celebrated the opening of its new beverage can manufacturing plant in Jakarta, Indonesia at the opening ceremony held yesterday. The facility is Crown’s 16th beverage can plant in the Asia Pacific region and its first in Indonesia. Located just outside of...

Read the full article: Crown Expands Presence In Asia Pacific Region With Its First Beverage Can Manufacturing Plant In Indonesia

BOTTLETOP ceiling made of Crown Beverage Cans
Philadelphia, PA – December 06, 2017. BOTTLETOP, a British sustainable luxury fashion accessory brand, has found an innovative use for thousands of Crown beverage cans inside its groundbreaking flagship store on Regent Street in London. The store, which will offer an inspiring immersive experience that blends future-facing ecological conscience with time-honored craftwork, will enable customers to truly learn about BOTTLETOP’s...

Read the full article: Crown Cans Reach New Heights in Bespoke Ceiling Installation for Bottletop Retail Store

Brand owners and consumers alike value beverage cans for their hallmark characteristics, including their convenience and their ability to keep contents fresher for longer. The format also truly embodies sustainability . Unlike other materials, metal is a permanent material that is 100% recyclable and can be continuously reused with absolutely no degradation in performance or quality. The premium recycling status...

Read the full article: Across Formats and Around the World, Beverage Cans Lead the Way in Recycling

A Spooktacular Occasion for Packaging

Publish Date
Monday, October 30, 2017
The annual celebration of Halloween has its roots in the ancient Celtic festival of Samhain, when people would light bonfires and wear costumes to ward off ghosts. Over time, the tradition has evolved into a holiday where the young and the young-at-heart overindulge in candy and dress up in their favorite costumes. For brand owners, this much-loved holiday offers a...

Read the full article: A Spooktacular Occasion for Packaging

La Colombe metal coffee packaging design

Breaking New Ground with Coffee Packaging Design

Publish Date
Friday, September 29, 2017
International Coffee Day serves as an opportunity to celebrate sustainable coffee-growing practices and the organizations that support them. Crown continues to work with coffee roasters, such as La Colombe, to design innovative packaging solutions that extend the shelf life of coffee and bring new modes of retail-ready packaging to consumers.

Read the full article: Breaking New Ground with Coffee Packaging Design

SuperEnd lightweight beverage can end

New Lightweight Beverage End from Crown Helps Beverage Brands Enhance Sustainability Credentials

The Interchangeable SuperEnd® beverage end reduces metal use by over 10%

Publish Date
Monday, September 18, 2017
Philadelphia, PA – September 18, 2017. A new generation of lightweight SuperEnd® beverage ends from CROWN Asia Pacific, a division of Crown Holdings, Inc. (NYSE: CCK) (Crown) (www.crowncork.com), reduce metal use by over 10% when compared to conventional 202 diameter (52mm) ends. The Interchangeable SuperEnd® beverage end is compatible with seamer tooling used with other lightweight ends on the market...

Read the full article: New Lightweight Beverage End from Crown Helps Beverage Brands Enhance Sustainability Credentials

Ribbon cutting ceremony in Monterrey, Mexico

Crown Celebrates Opening of Beverage Can Facility in Mexico

Publish Date
Monday, September 11, 2017
Crown officially opened its new beverage can plant in Monterrey on August 29, 2017, expanding its operations in Mexico and supporting growing demand for metal packaging from consumers and brand owners. A special grand opening event drew corporate members of the Company, regional and state officials, customers, as well as vendors and suppliers. The plant, the Company’s fourth beverage can...

Read the full article: Crown Celebrates Opening of Beverage Can Facility in Mexico

CROWN Colorful world
Philadelphia, PA – September 11, 2017. CROWN Bevcan Europe and Middle East, a business unit of Crown Holdings, Inc. (NYSE: CCK) (Crown) (www.crowncork.com), highlights a range of innovations to help beverage brands foster interaction with consumers and attract attention at point-of-sale at Drinktec 2017 (September 11-15, 2017; Hall A1 Stand 133). Today marks Crown’s global launch of its new ‘Colourful...

Read the full article: CROWN Showcases A Colourful And Interactive Future At Drinktec 2017

DRINKTEC Show

Connecting the World Through Beverage Packaging

Publish Date
Thursday, September 7, 2017
Today, we’re more connected than ever before, and future generations will live in a world where digital interaction will influence even more aspects of our lives. New technology is changing the way society engages with everything around us, including packaging. Let’s take augmented reality (AR) and virtual reality (VR) as an example. According to the International Data Corporation (IDC),[1] rapid...

Read the full article: Connecting the World Through Beverage Packaging

Ghostfish Brewing Company Grapefruit IPA

Hoppy IPA Day!

Publish Date
Friday, August 4, 2017
Today, August 4th, is IPA (India Pale Ale) Day. The IPA, while a current staple in the craft beer and alcoholic beverage categories today, has a rich history that dates back to the 1700s. The IPA was created to solve the problem of providing beer for the British Empire in the east, namely in India, where it was too hot...

Read the full article: Hoppy IPA Day!

Crown Honors Three Plants for Sustainability Achievements

Publish Date
Tuesday, August 1, 2017
Philadelphia, PA – August 1, 2017. Crown Holdings, Inc. (NYSE: CCK) (Crown) (www.crowncork.com), a leading supplier of metal packaging products worldwide, has recognized three of its facilities for outstanding sustainability achievements from 2015 to 2016. First introduced in 2012, the biennial Chairman’s Sustainability Awards program honors exemplary contributions made by the employees based in the Company’s international network of 146...

Read the full article: Crown Honors Three Plants for Sustainability Achievements

Philadelphia, PA – July 31, 2017. MillerCoors has named CROWN Beverage Packaging Mexico, a business unit of Crown Holdings, Inc. (NYSE: CCK) (Crown) ( www.crowncork.com ), as its 2016 Packaging Materials Supplier of the Year. Crown’s facility in Monterrey, Mexico supplies MillerCoors with crowns and aluminum roll on closures for glass bottles. “CROWN Mexico has been a longtime supplier to...

Read the full article: MillerCoors Designates CROWN Beverage Packaging Mexico As Its 2016 Supplier of the Year

Crown logo against a cloudy sky
Philadelphia, PA – July 24, 2017. CROWN Bevcan Europe and Middle East, a business unit of Crown Holdings, Inc. (NYSE: CCK) (Crown) (www.crowncork.com), will showcase advances in digital technologies and decorative finishes for the beverage sector at Drinktec 2017 (September 11-15, 2017; Hall A1 Stand 133). CrownConnect ™ will be a major focus for Crown at the event, as its...

Read the full article: Crown to Showcase Progressive Technologies at Drinktec 2017