Cadbury Help for Heroes Tin

Supporting local communities and charitable causes is an important part of Crown’s sustainability program. That is why we were honored to collaborate with Mondelēz, the Cadbury Foundation and Help for Heroes to create limited-edition decorative tins for the charity. The unique packaging for Cadbury’s signature chocolate miniature bars helps promote the foundation’s work with Service Personnel and Military Veterans with injuries, illnesses and wounds sustained while serving in the British Armed Forces.

Cleverly designed as a drum and tailored to be kept as memorabilia long after the chocolates have been consumed, the Help for Heroes Cadbury tin features the slogan ‘drumming up support’, conveying the important message of contribution and service.