Crown brings Coca-Cola’s golden cans to life in record time to celebrate the champions of FIFA World Cup 2026™

The FIFA World Cup 2026™ hosted in the USA, Canada, and Mexico, concluded this July with Spain lifting football's most coveted prize. As celebrations swept across the country, Coca-Cola extended the excitement with a limited-edition, giving consumers the chance to relive the moment through eye-catching golden cans inspired by the iconic trophy itself.

Bringing this special campaign to life required extraordinary speed and collaboration. Crown's beverage can plant in Valencia, Spain, turned the concept into reality in just a matter of days, producing millions of premium gold-effect cans with a remarkable turnaround. Coca-Cola then filled and distributed the cans in record time, ensuring they quickly reached store shelves across Spain while the nation was still celebrating its historic victory.

The project reflects the dedication, agility, and expertise of the teams involved. Despite the pressures of the busy summer season, Crown delivered this unique, time-sensitive campaign at unprecedented speed. Equally impressive was Coca-Cola's ability to rapidly fill and distribute the cans nationwide, transforming an inspired idea into a tangible celebration for consumers.

Crown is proud to have supported such a memorable campaign and achieved such great results in record time. Benefiting from the aluminum's unique reflective qualities, the premium gold finish brings the design to life with exceptional visual impact, helping Coca-Cola achieve strong shelf presence, differentiation, and elevating the consumer experience.

Tim Conybeare, Key Account Director Coca-Cola at Crown, said: “This was a special campaign for a historic occasion. We're proud to have helped Coca-Cola turn a celebratory idea into reality in time for Spanish consumers to share in the moment and continue the celebrations. The limited-edition can gives consumers the chance to hold a piece of that victory in their hands, while showcasing the unique ability of beverage cans to deliver standout shelf appeal in a highly sustainable package. Well done to all the teams involved.”