Beverage packaging is an ideal canvas for promoting a brand and conveying marketing messages.
With an endless list of decorative techniques and formats available to choose from, metal packaging is the ideal billboard for promoting brands – it can easily be enhanced to entice consumers with a unique look and feel. Beverage cans are printed with precision and accuracy, representing and supporting brand goals through visual design, and creating a distinctive packaging experience for any occasion or event.
From concept to commercialization, the quality of a beverage can is in many ways only as good as the support of your supplier. At Crown, we collaborate with brands creatively, as well as technically, on a design to achieve the best final output. We have resources strategically positioned around the world, so we’re never far away. With our Research, Development and Engineering center in Wantage, U.K., and three Design Studios (in Ambler, Pennsylvania, U.S.; Leicester, U.K.; and Dubai, UAE), brands around the world have access to our skilled service network.
We offer printing recommendations that best support your objectives and achieve the desired visual effect. Making sure that the design parameters are met, and that colors and finishes on the beverage package are exactly as intended, also establishes the groundwork for consistent quality across the entire print run, which builds brand recognition and trust in the minds of consumers.
The first step in any project is to evaluate the graphics and make recommendations relating to the size, quality and colors so that the final package is of the best possible quality. Once the desired parameters have been achieved and the final design approved, a color separation is provided to the printer. Beverage package mock-ups are created so that you can quickly and accurately evaluate how the final design will look when printed on metal.
Our in-house reprographics studio provides insight into feasible methods of turning creative visions into market reality. The studio also provides proof beverage cans, allowing your teams to see their designs prior to the start of full-scale production.