Beverage Packaging Trends

Evolving lifestyles, tastes and consumer priorities have altered the places and ways in which people enjoy their favorite drinks and the factors that influence buying decisions. Scoring high marks for their convenience and sustainability, these changes are among many reasons the beverage can market is booming.

Craft Beer Packaging

A variety of craft beer and beverage categories continue to skyrocket in terms of consumer demand.

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Emerging Beverage Can Categories

Packaging of carbonated beverages and flavored and sparkling waters packaging trends are growing in popularity.

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Several people clink glasses together outdoors.

Energy Drink Cans

Energy drinks have been popularized as refreshments in their own right. With them, more creative drink packaging designs on metal cans are also on the rise.

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Young woman leaning out window with beverage can in hand

Global Growth of Beverage Cans

The global trends indicate increased demand for aluminum cans as the go-to packaging for beverages. From energy drinks to craft beers, the rise in off-premise consumption and sustainability credentials have propelled the popularity of cans. Beverage brands are building new facilities to meet the growing demand, while e-commerce and direct-to-consumer retail are creating new expansion opportunities.

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Several male-presenting people sit outdoors and clink glasses together.

Wellness Drinks

Consumers are increasingly seeking products that enhance their well-being, supporting the meteoric rise of functional beverages and, in turn, healthy drink packaging.

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A male-presenting person drinks out of an aluminum can outdoors.