Beverage Packaging Trends

Evolving lifestyles, tastes and consumer priorities have altered the places and ways in which people enjoy their favorite drinks and the factors that influence buying decisions. Scoring high marks for their convenience and sustainability, these changes are among many reasons the beverage can market is booming.

Cocktails and Mocktails

The portability and durability characteristics that make cylindrical beverage cans so appealing in the craft beer category also apply to the cocktails segment. Consumers appreciate the convenience of a pre-mixed drink in a lightweight format that retains freshness and regulates temperature.

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Global Growth of Beverage Cans

The global trends indicate increased demand for aluminum cans as the go-to packaging for beverages. From energy drinks to craft beers, the rise in off-premise consumption and sustainability credentials have propelled the popularity of cans. Beverage brands are building new facilities to meet the growing demand, while e-commerce and direct-to-consumer retail are creating new expansion opportunities.

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Several male-presenting people sit outdoors and clink glasses together.