Twentyby30 Goals

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Crown's Twentyby30 logo, trademarked with the tagline "Accelerating Sustainability."

Our Strategy and Goals

Sustainability is at the core of our business. By utilizing inherently sustainable metal packaging and making responsible and efficient choices that prioritize our environments, resources, people and communities, we are laying the groundwork for future growth and innovation. Continuously evolving how we think and operate allows us to deliver against these commitments and serves as the backbone for the ambitious nature of the targets that make up the Twentyby30 program.

Download the Program Brochure

Our strategy is to concentrate our efforts on initiatives where we can create notable impact, including making operational improvements in energy, water and waste and elevating our focus on material use efficiency, recycling, responsible and ethical sourcing and food contact and safety. We strive to take a leadership position in these areas and be the best employer, partner and corporate citizen that we can be.

Our approach is informed by ongoing materiality assessments and reflects issues that are important to our stakeholders, including customers, investors and employees. Areas of action were also prioritized based on their level of global urgency. Finally, we support the United Nations’ Sustainable Development Goals (SDGs), helping us to contribute to greater collective change. 

By 2030, we aim to achieve the following goals, for which we are measuring progress against a 2019 baseline:
 

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Reduce Scope 1 GHG emissions, targeting a 50% combined reduction in absolute Scope 1 (fuel) and Scope 2 (electricity emissions).

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02
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Reduce Scope 2 GHG emissions, targeting a 50% combined reduction in absolute Scope 1 (fuel) and Scope 2 (electricity emissions).

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Reduce absolute GHG emission from our supply chain (Scope 3) by 16%.

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Source 75% renewable electricity by 2030 in accordance with our Science Based Targets initiative (SBTi) GHG goals, and 100% by 2040.

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Reduce Volatile Organic Compound (VOC) emissions by 10% per unit of product.

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Reduce water usage in our operations by 20% by the end of 2025.

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Maintain a 100% track record of meeting local wastewater standards.

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Ensure all employees have continued access to safe water, sanitation and hygiene.

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09
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By 2030, be replenishing 100% of water consumed from high scarcity watersheds back to those watersheds.

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Send zero waste from our operations to landfill.

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Reduce packaging material use by making our aluminum and steel cans 10% lighter in weight.

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Support increased metal packaging recycling rates in our major markets in collaboration with industry associations and other partners.

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Maintain or improve the industry-wide average of recycled content in metal cans and transit packaging products in collaboration with suppliers, industry associations and other partners.

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Increase the recycled content of the plastic strapping we make by 10% globally.

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Reduce our Total Recordable Incident Rate (TRIR) by 20% by 2025.

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Continuously encourage, inform and empower every employee to be an active participant in Crown’s Sustainability Program, creating meaningful connections between their daily tasks, their personal lives and the impact they can make in the environment and society.

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Evolve toward a more employee-centric organization where Diversity & Inclusion (D&I) awareness is embedded in the organizational culture, allowing our people to be authentic at work. Encourage our top management to be D&I role models as a source of inspiration for all.

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Decrease the lifecycle footprint of our products and processes through eco-design and manufacturing innovation. Crown commits to devoting at least 50% of its Research & Development (R&D) technology developments toward minimizing the footprint of its products and manufacturing processes.

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By 2022, all operations meet a new consolidated "One Crown Standard." This new standard will unify existing standards of migration, toxicology and safety utilized in our various geographical locations. By 2025, Crown will have screened all food contact materials for the presence of Chemicals of Concern (COC) and will take action to eliminate them where deemed necessary.

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By 2025, all suppliers determined as high risk are assessed by third-party verification assessments. By 2030, 100% of Crown’s core raw materials and service suppliers, by spend, are assessed and comply with Crown Responsible and Ethical Sourcing policies and requirements, with an interim target of achieving 75% by 2025.

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