In part I of this Designing Desirability blog series, we explored some of the factors our design team considers when helping customers develop a packaging concept. In this second and final post in this series, Thomas Maxwell-Wood, Senior Packaging Designer, CROWN Technology, talks about how metal packaging is perceived and how designers can work with the format.

Consumers and brand owners alike are placing a high value on sustainability. As part of this, how products are made and packaged, as well as how packages are ultimately disposed of, is under increased scrutiny and greater emphasis is being placed on moving towards a circular economy. Under this system, materials can be regenerated and constantly flow around a ‘closed...

Philadelphia, PA – March 13, 2018. To support the delivery of beverage packaging innovations that increase shelf appeal, convenience and sustainability and continue providing world-class customer service, Crown Europe has made major investments in its Bevcan Graphics Studio. The facility, based in Leicester, U.K. features new computer-to-plate (CTP) imaging technology, a new 8-color proofing machine to complement the existing upgraded...

Philadelphia, PA – February 12, 2018. As competition for consumer attention and loyalty intensifies, brands are increasingly turning to packaging to achieve differentiation on retail shelves and enhance engagement. To deliver an interactive experience to consumers before, during and after consumption, Coca-Cola has rolled out cans of Coke, Coke Zero, Fanta and Sprite in Lithuania, Latvia and Estonia featuring Reveal...