So what exactly does Brand-Building Packaging™ mean?
It means helping our customers stand out on the retail shelf, build consumer loyalty and drive business regionally and globally. It also communicates the unique value that we bring to our customers including our leadership in innovation.
Innovation on the Map
Crown's two main research, development and engineering centers are the focal point for our innovation initiatives and their teams provide unsurpassed support to our customers and operations around the world. One center is located near Chicago, Illinois; the second is located in Wantage, England. We also operate regional Centers of Excellence in Singapore; Massillon, Ohio; and Lancaster, Ohio where engineers specialize in specific packaging technologies.
Each of our centers include pilot facilities for metal packaging and printing technology, where we can conduct extensive testing on new packaging products in an environment that replicates the conditions in which packaging is filled, processed, used and handled by our customers. These facilities, along with the use of computer aided design (CAD) and modeling, enable us to greatly reduce packaging development time scales and increase the success rate of new products in the marketplace. As a result, we have made numerous patented advancements in packaging products and manufacturing technology.
Effective innovation requires tight focus and strategic customer partnerships. In line with our World-Class Performance methodology, our research, development and engineering activity is committed to delivering the right products, at the right time, at a competitive price.
Whether improving existing products or breaking new ground in packaging technology, our R&D project teams combine their own scientific expertise with a thorough understanding of customer expectations, supplier capabilities and our manufacturing processes. Our approach to managing innovation is designed to minimize time to market and costs and to maximize sales potential for our customers.