Crown and WD-40 Tap Creativity with Variable Printing
Crown has worked with WD-40 Company to launch several series of limited edition collectible aerosol cans, from honoring American military forces to highlighting the latest automotive designs from reality TV celebrity Chip Foose. Each series consists of several unique designs, each featured on an aerosol can.
To help ensure that consumers have access to the entire collection of designs, we created a variable printing process. Developed to print all of the unique designs on the same printing plate, this approach guarantees that designs are pre-mixed on pallets, allowing consumers to collect the entire WD-40 limited edition series of cans.