Consumers rely on brands to deliver their essentials safely and securely and to offer products that meet stringent quality standards. With metal, which maintains a strong barrier to oxygen, light and contaminants and provides clear signs of any product tampering, manufacturers can be confident they are protecting customer health, as well as brand reputation.
When food is packaged in a metal can, it is cooked in the container itself to destroy any presence of bacteria. The high temperatures of this retort cooking process ensures the format maintains a strong defense against any premature spoilage, helping it achieve an unprecedented food safety record. In fact, according to the U.S. Food & Drug Administration, there has not been an incident of food-borne illness resulting from a failure of metal packaging in more than 40 years.
Cans also provide reassurance around tampering and product interference. The durability and tamper-evidence of the format make identifying tainted or risky goods easier and clearer for the consumer—a critical step for building brand reputation and trust.