In Crown, Avery Brewing Sees a Strategic Partner

Four Avery Brewing Cans

Colorado-based Avery Brewing Company wanted to make its popular White Rascal Belgian Ale, Joe’s Premium American Pilsner, Ellie’s Brown Ale and India Pale Ale brands available in metal beverage cans and was looking for a partner who could help them convey its premium, progressive image to consumers.

Avery turned to Crown for its beverage packaging needs, as well as technical assistance during the transition. We also provided extensive support to ensure the printing was of the highest quality and to keep graphics consistent with the labels used on Avery’s glass bottles. Our flexibility with minimum shipment sizes was the important final step to facilitating a smooth transition and ongoing partnership.

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