Global Growth of Beverage Cans

Around the world, beverage cans are witnessing historic levels of growth. For example, approximately 75% of new beverage launches in North America now appear in cans — more than double the rate of just five years ago.

Several male-presenting people sit outdoors and clink glasses together.

This rising adoption of the aluminum can is attributable to several factors, including the format’s sustainability credentials and convenience, an increase in off-premise consumption as well as consumer demand for new beverage options (e.g., energy drinks, seltzers, and craft beers) where cans are the preferred package. We remain confident in the future of the format, with all signs pointing toward greater traction. This includes prominent beverage brands building new facilities to significantly grow can-filling capacity, the rise in e-commerce and direct-to-consumer retail, increasing incomes and young populations supporting consumption trends and further expansion opportunities in beverage categories like energy drinks, wine and liquor/cocktails.

The inherent characteristics of beverage cans also meet consumer needs in ways that no other packaging format can. Metal packaging is lightweight and convenient to carry, serve from and enjoy. It is durable, protecting the product within and maintaining its freshness. In addition, and critical to modern consumers: Cans are extremely sustainable and represent packaging they can feel good about.

No matter which part of the world you are in, the trend is the same: consumers are increasingly reaching for beverage cans. Here is a window into what is happening in some of Crown’s key markets:

The Americas

North America Highlights

Energy drinks, spiked seltzers, canned cocktails and flavored waters are poised for above-market growth.

Mexico Highlights

Beer cans represented 80% of Mexico’s can market in 2021.
The region continues to shift toward cans and away from returnable glass.

Brazil Highlights

The country’s alcohol market continues to see a meaningful shift toward beer cans. It is anticipated that in 2022, 64% of beer will be in cans, versus 48% in 2015.

Europe

This region remains a strong proponent and consumer of cans, with the market reaching a volume of nearly 90 billion cans and growing at a 4-6% CAGR.
Increased awareness of metal and its sustainable attributes, along with off-premise consumption habits, are creating greater preference for the format.
Consumers are also reaching for cans as they search for product variety and more premium, aesthetically pleasing custom can designs.

Southeast Asia

Increasing household incomes and young populations, greater interest in sustainable packaging and growing demand for smaller serving sizes are all helping to drive the beverage can’s popularity in countries such as Cambodia, Thailand and Vietnam.

Customer Success Stories

Tea

Estathé®

Estathé® partnered with Crown to launch a summer promotion in recyclable 330ml "Sleek" cans featuring eight beach-themed characters. Produced locally in Parma, Italy, Crown used Colorful Accents™ for efficient multi-design printing and HQP technology for vibrant, detailed graphics with a matte finish. This collaboration supports the circular economy, offering sustainable packaging and a fun, collectible experience for consumers in Italy.

Hard Seltzer

High Noon

We are proud to be a premier supplier to spiked seltzer brand High Noon®, which has grown tremendously throughout the last year and is now one of the most buzzworthy names currently on the market. By lending comprehensive and consistent customer service to High Noon, we are supporting the brand as it continues to meet soaring levels of popularity with products that uphold high expectations from consumers.

Seltzer

Polar Beverages

Our long-standing relationship with Polar Beverages® has helped the 142-year old family business remain an innovation leader through package and flavor expansion, resulting in sustained growth for its seltzers and mixers to keep up with market fluctuations and evolving consumer preferences in the dynamic beverage industry. By ensuring high-quality standards and preserving brand recognition, we’ve helped maintain consumer loyalty and strengthen the brand’s positive reputation across diverse demographics in the U.S.