Wellness Drinks

Functional beverages deliver benefits beyond basic nutritional value, with benefits ranging from brain health to boosted immune systems. Consumer interest in these products bears out in the data. The global functional beverage market size was estimated at nearly $120 billion (USD) in 2021 and is projected to grow at a compound annual growth rate (CAGR) of 10.49%, reaching $198.1 billion by 2026.1
In the U.S. alone, the country’s $48.4 billion functional beverage market is forecast to grow at a CAGR of 6.6% through 2025, according to Euromonitor. Energy drinks make up the largest share of the U.S. functional beverage market at an estimated $18.6 billion, followed by sports drinks at $10.4 billion.1 The functional beverage market is also exploding in Europe, forecasted to achieve a CAGR of 6.4% in the EMEA region between 2019 and 2024.2
With this sharper focus on mindfulness, brands must consider every element of a product carefully – from its source ingredients to its packaging. Metal packaging has proven to be a popular choice where packaging for functional beverages is concerned. Health, well-being and sustainability are natural companions, so when a “mindful” beverage is placed in a 100% and infinitely recyclable metal container, a formidable lifestyle combination is created. Metal packaging provides the ultimate on-the-go convenience to consumers. From single-serve sizes to larger formats, the versatility of metal is being harnessed more and more for healthy and functional beverage categories.
1 https://foodinstitute.com/focus/functional-beverage-market-percolating/
2 Euromonitor – via https://www.glanbianutritionals.com/en-gb/nutri-knowledge-center/insights/exploring-functional-beverage-growth-opportunities-european-food
Wellness Drinks in the Market
Crown Holdings Announces Intention To Settle Its U.K. Pension Plan Obligations
Crown Holdings Schedules Third Quarter 2021 Earnings Conference Call
Crown Holdings Expands North American Footprint With New Beverage Can Plant in Mesquite, Nevada

Crown Elevates Emissions Reduction Initiatives by Signing the Climate Pledge

Enhancing Sustainability Performance Through Lightweighting

Beverage Cans Strive for 100% Recycling in Europe in Within a Decade

Our Success Depends on Gender Balance

U.K. Hits Record-Breaking Beverage Can Recycling Rates

Record Steel Recycling Rates in Europe
Crown Holdings Completes Sale of Its European Tinplate Business

Recycling Facility in Florida Latest Recipient of Aluminum Beverage Can Capture Grant Program Funded by Ardagh Metal Packaging and Crown Holdings

Zai Urban Winery Tells an Epic Story in Metal

Sustainalytics Ranks Crown First In Metal And Glass Packaging Sector For Minimizing ESG Risk

Sustainably Speaking: Prioritizing Our People Through Diversity & Inclusion

Sustainably Speaking: The Importance of Governance & Ethics
Crown Holdings, Inc. Declares Quarterly Dividend
Crown Holdings, Inc. Reports Strong Second Quarter 2021 Results

Crown Helps Cruzcampo (Heineken) Launch "Con Mucho Acento" Summer Campaign to Praise Its Roots and Celebrate Diversity
