We strive to develop technologies that change how consumers view, use and engage with metal packaging. Learn more about some of our revolutionary technologies here.

  • PVC-free Closure

    Available in Ø53 and Ø63 diameters, Crown’s PVC-free closures are suitable for both pasteurized and sterilized products. To help enhance the look and feel of the closures, food and beverage brand owners can leverage Crown’s full family of external print finishes, ranging from spot gloss, gloss and metallic to matte and embossing.

    PVC Free BPA-Ni

  • CrownSecure™

    To help brands improve product traceability and support greater consumer engagement, Crown has developed CrownSecure™, a code scanning system that assigns every package a unique and singular identity quick response (QR) code.

    CrownSecure provides a unique identity with traceability, authenticity, and loyalty.

  • Reveal Inks

    Crown’s Reveal temperature sensitive inks offer brand owners a unique opportunity to increase engagement with consumers before, during and after beverage consumption. Formulated in partnership with Chromatic Technologies, Inc. (CTI), graphics can change to ‘reveal’ specific imagery and messaging as the cold product inside the beverage can is consumed, fostering greater interaction between consumers and brands. 

    Beverage cans with Reveal Inks

  • CrownSmart™

    CrownSmart™ is an augmented reality packaging innovation. It allows brand owners from North America to Europe to create unique smart packaging that delivers a wide range of content and experiences via a unique AR code. See how it works.

    Crown's CrownSmart™ Augmented Reality Packaging Technology

  • Metal Closures for PET Containers

    Crown's new vacuum metal closures are targeted at brands that are considering a change from glass to PET containers but still seeking the traditional benefits of metal closures such as superior heat transfer during the heating or cooling processes.

    Crown Metal Closures for PET Containers

  • Ideal Closure®

    The award-winning Ideal Closure® offers superior barrier performance, good impact resistance, easier opening and brand differentiation on the retail shelf.

    Two orange Ideal Closure® metal closures

  • Global Vent™

    Crown’s Global Vent™ is a unique beverage end technology that features a dual aperture opening to facilitate a smoother pour from the beverage can, enhancing the consumer experience. Consumers simply open the beverage can as usual, turn the tab to align it over the button-shaped depression to the right of the main opening and then press down to activate the second aperture.

    Beverage can with Global Vent™

  • SuperEnd® Beverage Ends

    When Crown introduced the revolutionary SuperEnd® beverage end technology, it was the first major breakthrough in beverage end design in nearly 20 years. The end reduces metal use by 10% and its unique geometry delivers several key benefits to fillers.

    SuperEnd® for beverage cans

  • 360 End®

    With Crown's 360 End®, the entire lid of the beverage can is removed, turning the metal can itself into a drinking cup and eliminating the need for separate glassware. Ideally suited for the beer industry, the 360 End® allows the full flavor and aroma of the beer to hit the drinker’s senses.

    Beverage can 360 End®

  • Seated End

    Our innovative seated end technology gives decorative tins a crisp, clean premium look. It is ideal for luxury packaging for whiskeys, wines, spirits, cigars, biscuits, confectionery and other limited-edition products. With a “seated”, as opposed to a “seamed” end, the decorative tin’s bottom curl is invisible when the promotional packaging is placed on a flat surface.

    Metallic promotional packaging with seated ends

  • HoloCrown™

    Brands can add excitement to promotional packaging and make products pop on store shelves with Crown’s HoloCrown™, holographic foil technology. A first for metal packaging, the technique allows holographic images to be stamped directly on decorative tins, helping capture consumer attention and minimize the risk of product counterfeiting.

    Specialty packaging with HoloCrown™