Quenching New Thirsts in Emerging Markets

Emerging economies are becoming increasingly important destinations for global beverage manufacturers. An emerging market economy is typically defined as a country that is progressing toward becoming more advanced, usually by rapid growth and industrialization. Many countries under the “emerging markets” umbrella, when combined, form an economic powerhouse. In fact, by 2020, these regions, which are experiencing a burgeoning and increasingly prosperous middle class, are expected to represent 41% of global consumer expenditures.

As a global leader in the packaging world, Crown has been supporting beverage brands in emerging markets for decades. In the video below, Thomas T. Fischer, Vice President Investor Relations and Corporate Affairs discusses the Company’s activities in recent years in these markets, particularly as they relate to the beverage industry.

Crown Discusses Packaging Variety in Emerging Markets from Crown Vimeo on Vimeo.