The global organic food and beverage market has been growing at an astounding rate and is projected to be valued at $211.44 billion by 2020. As part of the movement towards greater health and wellness, consumers are redefining the meaning of “healthy” and increasingly opting for more natural and organic foods as well as gluten- and allergen-free options.
From the ancient civilizations of Egypt, Greece, Persia and Rome to the courts of Kings and Queens across the ages, perfume has been omnipresent. Throughout its long history, it has been used to communicate with the gods, served as a symbol of status and wealth and played a key role in the art of romance.
In honor of Thomas Edison’s birthday, February 11 is designated as National Inventor’s Day. To commemorate this day, and in recognition of our 125th anniversary, which is being celebrated in 2017, Crown is honoring National Inventors Hall of Fame inductee and company founder, William Painter.
Beer has been a staple for consumers for thousands of years – first brewed by the Sumerians of ancient Mesopotamia about 5,000 years ago. The drink has been consumed from a variety of different types of containers during its rich history, including clay vessels by the Egyptians. Today’s date, January 24th, marks the anniversary of the sale of the first canned beer in the United States in Richmond, Virginia in 1935. Since then, cans have been rapidly adopted by national brewers and microbrewers, with the format accounting for more than half of the $20 billion U.S. beer industry.
Reveal, which uses temperature sensitive inks to engage consumers before, during and after beverage consumption, is an interactive technology developed by Crown Bevcan Europe & Middle East’s in-house Design Studio team. Using specially developed inks, which have been formulated in partnership with Chromatic Technologies, Inc. (CTI), graphics can change to ‘reveal’ specific imagery and messaging as the cold product inside is consumed, fostering greater interaction between consumers and brands.