Sustainability has always been a core aspect of our business—present in the products we make and the way we operate. Now, the launch of our new Twentyby30 program will accelerate our efforts across all three dimensions of sustainability: environmental, social and governance.
As a metal packaging manufacturer, we have always underscored the importance product appearance holds in brand perception and experience. When enjoying a beverage, the packaging is the first and last interaction consumers have with the brand—and the right graphic design can make a world of difference in making those connections successful.
We are proud to be the recipient of Berlin Packaging’s 2019 Supplier of the Year award in recognition of our contributions to the company’s overall growth and expansion of its customer base. In the last few years, we have become one of the company’s fastest growing supply partners, providing beverage cans in a variety of sizes and styles to help craft brewers and other lower volume beverage producers across the United States utilize metal packaging.
Sometimes, an idea can spur a revolution. When we debuted the SuperEnd® beverage end in 2000, we knew it would be a gamechanger for the industry. By using 10% less metal than traditional designs, the end contributes to a lighter-weight beverage can that reduces material usage and requires less energy during distribution.
Millions of people around the world celebrate Earth Day each year to demonstrate their support for environmental protection. But for Dr. John Rost, who leads our global sustainability strategy, that is a year-round focus. In this Q&A, John answers some common questions about the company’s sustainability progress and what lies ahead.
Q: Crown is approaching the target date for completing its first set of sustainability goals. What progress has been made and how does it inform the next steps of the company’s journey?
In a recent All About Cans blog post, we highlighted the nuances of printing on beverage cans—but that is just one piece of the design puzzle. From the first production step to the last, an array of technologies, tests and design elements work in harmony to ensure packaging makes an impact with consumers. In this latest post, we take a deeper dive into the dynamic can design process.
The can is a convenient, accessible and affordable solution for consumers seeking quick, nutritious and high-quality food options. They are also environmentally-friendly, help reduce food waste and fuel the economy. To shed light on metal cans and their attributes, we are debunking some common myths about this popular food packaging format:
Being a good corporate citizen and neighbor is a key part of our business philosophy and we embrace the opportunity to engage in the local communities where we operate. Our corporate citizenship activities focus on a wide range of issues including environmental protection, investing in local youth and preparing tomorrow’s workforce.
The best package designs appear effortless. However, behind every finished product is far more planning and precision than meets the eye. This is particularly true when it comes to designing graphics for beverage cans, which requires distinct skills and expertise to effectively translate imagery and deliver the intended quality. When created with precision, the right can designs yield a premium appearance and boost shelf appeal for brands competing for shelf space.
When creating a new beverage can, time to market is one of the most important factors for brands to take into consideration. With so many moving parts during the manufacturing process, from size selection to packaging design to filling, sealing and shipping, taking a beverage from concept to shelf can be a complex—and potentially time-consuming—process.