CROWN Beverage Packaging Congratulates Moosehead Breweries on 150 Years of Family Brewing

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Monday, April 3, 2017

Philadelphia, PA – April 3, 2017. CROWN Beverage Packaging, North America, a unit of Crown Holdings, Inc. (NYSE: CCK) (Crown) (www.crowncork.com), is proud to offer best wishes to long-time metal packaging partner, family-owned Moosehead Breweries, on the occasion of 150 years in business, an anniversary that also happens to coincide with Canada’s own sesquicentennial.

“Moosehead and the Oland family were the first true craft brewers, long before the craft beer segment we know today. The story of their history, and proud family tradition, are rooted in sheer perseverance, which is something to emulate and admire,” stated Ron Skotleski, Director of Marketing, North America, CROWN Beverage Packaging.

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“Moosehead is thankful for long-time partners like Crown for supporting our branding, marketing and sales goals through outstanding packaging, especially in a year of major commemorative rollouts,” noted Adam Reid, Senior Brand Manager, Moosehead Breweries Limited.

Moosehead has many celebratory launches planned to mark its sesquicentennial, including a new limited release Anniversary Ale, a Canadian pale ale made with 100% Canadian ingredients sourced from throughout the country. Crown is proud to be producing the 16-ounce can at its Batesville, Mississippi plant. The brewery will also introduce new packaging for Moosehead Lager, a Moosehead Pale Ale expansion, and the reintroduction of grapefruit-based Moosehead Radler. Moosehead Lager will be packaged in a special edition anniversary can featuring the original Moosehead Lager logo with Crown producing the 12-ounce can in its Lawrence, Massachusetts plant and 16-ounce in its Batesville plant.

In 2017, Crown Holdings is celebrating its own 125th anniversary.

CROWN Beverage Packaging will be exhibiting at the upcoming Craft Beer Conference in Washington, D.C., in booth 2462, from April 11-13, 2017.

About Moosehead Breweries

Located in Saint John, New Brunswick, Moosehead Breweries Limited is the last major brewery in Canada owned by Canadians. The Oland family’s passion for beer has helped them steer Moosehead through devastating fires, Prohibition, the Great Depression, two world wars, obstructive trade barriers, and bruising competition from breweries 100 times its size. Moosehead has product on beer shelves from the Maritimes to B.C. and its flagship Moosehead Lager is shipped to approximately 350 distributors in the U.S., all of which serves to underscore Moosehead’s mainstay status in the North American beer industry.

For more information, contact:
Linda Yahya, Craft Public Relations: (647) 205-4081

About Crown Holdings, Inc.

Crown Holdings, Inc., through its subsidiaries, is a leading supplier of packaging products to consumer marketing companies around the world. World headquarters are located in Philadelphia, PA. For more information, visit www.crowncork.com.

For more information, contact:

In the United States: Ron Skotleski, Director of Marketing, North America, CROWN Beverage Packaging; Tel: 1 (215) 718-1303; Email: Ron.Skotleski@crowncork.com

In Europe: Matt Twiss, Marketing & Business Development Director; Tel: +41 41 759 10 02; Email: Matthew.Twiss@eur.crowncork.com

In South America: Wilmar Arinelli, President, CROWN Embalagens Metálicas da Amazônia S.A.; Tel: 55 11 4529 1006; Email: Wilmar.Arinelli@crowncork.com.br

In Asia Pacific: Evelyn Lim, Assistant to the President, CROWN Asia-Pacific Holdings Ltd; Tel: 65 6229-4880; Email: Evelyn.Lim@crowncork.com.sg

For editorial inquiries: Thomas T. Fischer, Vice President, Investor Relations and Corporate Affairs; Tel: 1 (215) 552-3720; Email: Thomas.Fischer@crowncork.com