Crown Cork & Seal Helps Covi Enter Pet Food Market With Innovative, Single-Serve Steel Container

Tuesday, November 19, 2002

PHILADELPHIA, Nov. 19 /PRNewswire-FirstCall/ -- Crown Cork & Seal Company, Inc. (NYSE: CCK) today announced the development of an innovative, single- serve, bowl-shaped steel container for pet food. The lightweight, 12mm container features a heat-sealed, polypropylene peelable lid, allowing quick and easy dispensing. For additional convenience, a self-stick adhesive pad on the base of the container ensures it stays in one place, eliminating product spillage.

Developed for Covi, an established French food manufacturer, to maximize brand impact during its entry into the competitive pet food market, the innovative containers are available in 100g (cat food) and 300g (dog food) sizes. The user-friendly package eliminates the need for can openers, features no sharp edges and requires minimal clean up efforts. Consumers simply peel back the lid, place the container on the floor, and pets can eat from it directly, eliminating the need to transfer food to a separate bowl.

Manufactured in Crown's Perigueux plant, the Covi container requires a proprietary three-step production process. Specially coated steel is precision cut to size during the first stage. The material is then accurately molded into the bowl-shape. The final stage finishes the container and curls the edges.

The Covi container has a clean and attractive porcelain-looking white internal coating. The container's heat seal and packing process protects food quality and offers maximum shelf life. Once the pet food is consumed, empty containers are easily disposed of and are fully recyclable.

Food processors can further increase appeal by decorating the container's peelable lid with colorful graphics.

Crown's unique container is nominated for a prestigious "Oscars de l'emballage" award from the French Institute of Packaging. Created in 1955, the award is an important indicator of innovations in the French packaging industry. Winners will be announced at a special ceremony on November 20, 2002 during the Emballage trade show.

Crown Cork & Seal is a leading supplier of packaging products to consumer marketing companies around the world. World headquarters are located in Philadelphia, PA.

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SOURCE Crown Cork & Seal Company, Inc.