CROWN Creates Glow-In-The-Dark Packaging for Halloween Fun

PHILADELPHIA, Oct. 1 /PRNewswire-FirstCall/ -- CROWN Beverage Packaging USA, a business unit of Crown Holdings Inc. (NYSE: CCK) (Crown) (http://www.crowncork.com), has created a unique, glow-in-the-dark package to add a fun and interactive element to a Halloween promotion being introduced by one of its customers, Cott Beverages. Cott will introduce a reduced-sugar orange cream soda just in time for trick-or-treating. The customer-designed product will be available in the United States.

The limited edition package incorporates a special decorating ink with phosphorescent pigments that emit a green glow when in dark environments. Supplied by Chromatic Technologies, Inc. (Colorado Springs, CO), the ink is applied to emphasize important packaging graphics. These include the word "Halloween," the mouth, eyes and nose of a large jack-o-lantern, and ghoulish eyes peering out of a creepy black and purple forest background.

To underscore the healthy nature of the reduced sugar soda, the package is produced in a small 8oz. size that provides portion control. This combination of product features is sure to provoke screams of delight among individuals and families seeking healthier options during the often sugar-laden holiday.

"Halloween is a popular time of year for special promotions, so we wanted a distinctive and interactive package that would allow our reduced sugar cream soda to convey the fun spirit of the holiday and maximize appeal," explains Dave Vautrin, Vice President of Innovation at Cott Beverages. "By working with us to add the glow-in-the-dark graphical element, Crown has delivered an innovative way for our brand to stand out from the competition. We expect the package will be a success on store shelves this fall."

"Crown consistently strives to incorporate advanced packaging technologies that can truly bring brands to life," says Neill Mitchell, Vice President Sales - Account Executive, CROWN Beverage Packaging USA. "The unique glow-in- the-dark feature captures Halloween's mischievous feel, helping Cott to build excitement at retail and in consumer homes."

About Chromatic Technologies, Inc.

CTI is a Custom Special Effect Ink company in Colorado Springs, Colorado. At CTI extreme inks are the norm because they create the kind of effects that traditional ink companies can't or don't offer. Their expertise is in formulating or creating inks for application in Offset, Flexo, Gravure, and Screen printing. CTI's MAX: Metal Deco line was spun out of their knowledge base in printing thermochromic and Glow-in-the-Dark ink in the offset environment. For more information visit http://www.ctiinks.com .

About Crown Holdings, Inc.

Crown Holdings, Inc., through its subsidiaries, is a leading supplier of packaging products to consumer marketing companies around the world. World headquarters are located in Philadelphia, PA. For more information, visit http://www.crowncork.com .

For more information, contact:

In the United States: Ron Skotleski, Director of Marketing, CROWN Beverage Packaging;
Tel: (215) 718-1303; Email: ron.skotleski@crowncork.com.

In Europe: Caroline Archer-Reed, Marketing Director, CROWN Bevcan Europe &
Middle East; Tel: +33 1 49 18 40 43; Email: caroline.archer-reed@eur.crowncork.com.

For editorial inquiries: Thomas T. Fischer, Vice President, Investor Relations and Corporate Affairs;
Tel: (215) 698-5266; Email: thomas.fischer@crowncork.com.

For investors: Timothy J. Donahue, Senior Vice President - Finance, (215) 698-5088.