Crown Teams with Velox to Launch Fastest Digital Beverage Can Decorator
Crown and Velox recognize a growing global demand from beverage brands for more innovative digital decoration solutions. Brands can now take advantage of the technology and solutions' myriad benefits, particularly execution of lower production volumes that do not meet the constraints of traditional printing, such as small-batch varieties, short-run seasonal and promotional products or multipacks containing a variety of SKUs. The Velox technology and solutions also provide a photorealistic quality and wider color gamut for graphics, the ability to quickly produce an accurate print proof of a package and, in the case of smaller brands, improved sustainability over traditional plastic shrink wrap and labels that significantly hinder the aluminum can recycling process.
"Beverage producers continue to select aluminum cans for consumer convenience, long shelf-lives, infinite recyclability and 360-degree shelf appeal," said
As a speaker at the 2021
Unique to the technology and solution is a running speed of up to 500 cans per minute, a rate significantly higher than previous limits of 90 cans per minute for comparable-quality digitally printed beverage cans. The innovative technology also prints effectively onto the can surface with or without a white basecoat, streamlining production and allowing the use of translucent inks and/or the metal substrate to shine through graphics when desired. Additionally, it enables printing of images – for the first time – on both the can neck and chime, increasing branding real estate and consumer appeal.
"Never before has the beverage market realized the speeds or design capabilities our direct-to-shape digital decoration solution now delivers for metal beverage cans," said
Leveraging deep multidisciplinary technical capabilities and strong digital printing expertise of the R&D hub of Velox's
To learn more about Crown and its innovations in beverage packaging, please visit crowncork.com. Discover more about Velox and its digital decoration solutions at velox-digital.com.
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Velox develops and manufactures industrial-grade direct-to shape digital decoration solutions for the rigid container industry. Its proprietary technology, based on uniquely formulated inks and dedicated deposition architecture, introduces an entirely new approach to digital printing that is poised to disrupt the packaging decoration market. Velox's commercial solutions include industrial-grade digital decorators for mass production of tubes, aerosol cans and beverage cans. They deliver superior decoration quality and capabilities that outstrip the benefits of analog printing solutions, while allowing a more efficient and flexible production process, a low total cost of ownership (TCO), and outstanding sustainability. Velox is powered by an expert team with uniquely wide-ranging experience in digital printing, led by veteran executives with proven success in driving company growth. For more information, visit www.velox-digital.com and follow us on LinkedIn.
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