Gillette Leverages Shaped Aerosol Packaging From Crown For Unique World Cup Promotion

PHILADELPHIA, April 19 /PRNewswire-FirstCall/ -- Crown Holdings, Inc. (NYSE: CCK) (Crown), announces that The Gillette Company has introduced special shaped aerosol packaging for its MACH3Turbo(TM) shaving gel, Gillette Series(TM) shaving gel and Gillette Series(TM) antiperspirant and deodorant.

The 200ml (approximately 6.7oz) limited edition cans are being launched to coincide with the 2006 FIFA World Cup tournament, for which Gillette is an official sponsor. Designed to resemble a football (known as a soccer ball in the United States), the package is contoured in a comfortable, easy-to-grip shape, facilitating product dispensing. The creative shape also underscores Gillette's commitment to the sport of football, which is a passion for many of the company's existing and target customers.

"Gillette recognizes that packaging has become one of the most important ingredients in the adoption and maintenance of a brand's key messaging," remarks Lee Bradley, Business Development Manager at CROWN Aerosols Europe. "Developing these innovative cans is a great way to generate excitement for the World Cup tournament, differentiate the brand in the highly competitive personal care market and improve consumer experience where it matters the most - in the hand."

The ability to create this unique design results from Crown's proprietary blowforming process, which begins with preforms placed in precision engineered molds to create the desired shape. The preform is then blowformed using high- pressure air, causing it to expand into the shape of the mold and forming the unique package.

The promotional cans will be available in supermarkets, drug stores and pharmacies across Europe and the United States throughout the tournament. The final match will be held on July 9, 2006 in Berlin, Germany.

About Crown Holdings, Inc.

Crown Holdings, Inc., through its subsidiaries, is a leading supplier of packaging products to consumer marketing companies around the world. World headquarters are located in Philadelphia, PA.

For more information, contact:

In Europe:
Lee Bradley
Business Development Manager
CROWN Aerosols Europe
Tel: +44 1623 528432
E-mail: lee.bradley@eur.crowncork.com.

In the United States:
Brad Dahlgren
Vice President, Sales, CROWN Aerosol Packaging
Tel: (215) 698-5260
E-mail: bdahlgren@crowncork.com.

For editorial inquiries:
Thomas T. Fischer
Vice President, Investor Relations and Corporate Affairs
Tel: (215) 698-5051
Email: thomas.fischer@crowncork.com.

For investors:
Timothy J. Donahue
Senior Vice President - Finance
Tel: (215) 698-5088.