New PVC-Free Closures from Crown Help Food and Beverage Brands Enhance Sustainability

Crown PVC-Free Closures
Thursday, May 18, 2017

Philadelphia, PA – May 18, 2017. To meet demand for even more environmentally friendly packaging from European food and beverage brands, CROWN Food Europe, a business unit of Crown Holdings, Inc. (Crown) ( has launched metal closure technology featuring a PVC-free compound.

Produced in Crown’s facility in Aprilia, Italy, the new closures are available in Ø53 and Ø63 formats and are suitable for a wide range of pasteurized and sterilized products such as sauces or cooked vegetables. Integrating the new closure is simple and straightforward since no changes need to be made to existing manufacturing lines.

Food and beverage manufacturers can enhance the look and feel of the closures, and tailor designs to complement a brand’s image, by leveraging Crown’s portfolio of external print finishes. Options include spot gloss, gloss, metallic, matte and embossing.

The infinite recyclability of metal means that food and beverage manufacturers can enhance their sustainability credentials by adopting the new closures. Since the material can be used again and again with no degradation in quality or performance, far less virgin material is needed to feed demand, creating what is called a circular economy.

About Crown Holdings, Inc.

Crown Holdings, Inc., through its subsidiaries, is a leading supplier of packaging products to consumer marketing companies around the world. World headquarters are located in Philadelphia, PA. For more information, visit

For more information, contact:
In Europe: Olivier Aubry, Business Development & Marketing Director; Tel: 41 417 591 089; Email:
In North America: Melissa Quintana, Marketing Manager; Tel: (215) 698 5217; Email:
In Asia Pacific: Evelyn Lim, CROWN Asia Pacific Holdings Ltd; Tel: 65 6229-4880; Email:
For editorial inquiries: Thomas T. Fischer, Vice President Investor Relations and Corporate Affairs; Tel: (215) 552-3720; Email: