Yardley, PA – June 25, 2020. For the first time in its history, Fishers Gin (Fishers), a spirit inspired by the quaint coastal town of Aldeburgh, U.K., is available for purchase in an eye-catching tin that reflects the brand’s seaside origins and premium appeal. Known as the ‘Gin Distilled by the Sea,’ Fishers worked closely with Crown Aerosols & Promotional Packaging Europe to produce a design that captures the signature colors and netted style of its standard bottle. This cohesiveness ensured the new package remained true to the brand’s well-established identity. 

Yardley, PA – May 26, 2020 - For brands adopting metal packaging, colors, decorative finishes and textures play a key role in attracting consumers. This fact makes it vital for brands to understand what influences and motivates their target audiences, both now and in the future. Crown Europe recently worked with color and material designer and trend forecaster Laura Perryman to learn how future trends can influence innovation in its portfolio.