EVRYTHNG and Crown Partner to Give Consumer Products a Digital Life on the Web at an Industrial Scale
Collaboration results in first application of IoT-enabled metal packaging for billions of units a year to transform supply chain operations and create connected consumer experiences for CPG brands
Philadelphia, London, New York, November 8, 2016 – Crown Holdings, Inc. (NYSE: CCK) (Crown) (www.crowncork.com), a leading supplier of metal packaging products worldwide, and EVRYTHNG, the Internet of Things (IoT) Smart Products Platform pioneer, are collaborating to help food and beverage brand owners harness the power of Internet of Things technology by embedding real-time, connected digital intelligence into billions of everyday consumer packaged goods (CPG).
As part of this groundbreaking collaboration in smart packaging for CPG products, Crown will print serialized codes that can be scanned by smartphones on products packaged in beverage, food and aerosol cans and specialty packaging tins at the point of manufacture. These ‘digital triggers’ are integrated with the EVRYTHNG IoT Smart Products Platform, giving each physical package a unique software identity and data profile in the cloud. The combination of smart packaging powered by smart software in the cloud makes billions of packaged goods more intelligent, more interactive, more trackable and more valuable to CPG companies and their customers.
Products that are #BornDigital™ in this way – manufactured with software capabilities in the cloud that can power new applications and analytics – enable brands to optimize their supply chains by improving product traceability and create a new channel for 1-2-1 consumer engagement.
Examples of smart product applications include:
- Product Information: Data about product nutrition, ingredients, manufacturing processes and distribution miles travelled can deliver total transparency to consumers about where a product came from and how it was made.
- Supply Chain Tracking: Brands can follow products through the supply chain capturing analytics for inventory management and parallel trade control.
- Loyalty Rewards: Consumers can interact with products to access personalized digital services, offers and content.
- Product Reordering: Consumers can use their smartphones to interact with, or reorder, products and access similar products that they may want to purchase.
- Brand Protection: Brands can bolster anti-counterfeit programs by enhancing products with item level digital authentication and real-time analytics.
- Personalized Content & Services: Consumers can access unique recommendations like recipe suggestions, beauty tips or health-related services and lifestyle content based on their individual preferences.
"One of the things that sets Crown apart from the competition is our ability to bring innovation at scale to metal packaging across a wide spectrum of product applications,” says Dr. Daniel Abramowicz, Crown’s Chief Technology Officer. “Thanks to our partnership with EVRYTHNG, we can now enable brands to generate new digital value from their products by enhancing their packaging with a rich portfolio of functionality and applications. The EVRYTHNG technology platform serves as an excellent vehicle to realize our CrownSmart™ and CrownSecure™ innovations.”
"We are excited to be working with Crown to disrupt a market of one trillion goods manufactured in metal packaging each year,” comments Niall Murphy, Founder and Chief Executive Office of EVRYTHNG. “As we build out an ecosystem of strategic packaging and labeling partners across different material types and industries, we are creating a standard where all brands across food, beverage, apparel, health and beauty, personal care and home care can exploit the real-time, connected intelligence built into their product packaging. This directly realizes our vision of #BornDigital™ consumer products which deliver applications, experiences and analytics at every stage in their lifecycle, from the time they are made, shipped and sold to the moment they are consumed and responsibly disposed."
About Crown Holdings, Inc.
Crown Holdings, Inc., through its subsidiaries, is a leading supplier of packaging products to consumer marketing companies around the world. World headquarters are located in Philadelphia, PA. For more information, visit www.crowncork.com.
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EVRYTHNG is the Internet of Things Smart Products Platform connecting consumer products to the Web, and managing real-time data to drive applications. The world’s leading consumer product manufacturers work with EVRYTHNG to manage billions of intelligent online identities in the cloud for their products, deliver real-time interactive experiences and support services to consumers, and connect with the ecosystem of other applications and products in their digital lives. To find out more about how EVRYTHNG’s award-winning IoT cloud platform delivers better consumer-product experiences and smarter product operations, please visit evrythng.com and follow @EVRYTHNG.