Crown Focuses on Optimization in Brazil

Publish Date
Thursday, July 23, 2015
Following 2014’s strong growth of 10.7% as a result of both the FIFA World Cup and the country’s presidential election, industry experts anticipate that the Brazilian beverage segment will see a more modest increase in 2015. Looking further ahead, Euromonitor, a market research provider, projects that the 2016 Summer Olympic Games in Rio de Janeiro (Rio 2016) will boost performance of beverage packaging. As a result, companies like CROWN Embalagens Metálicas da Amazônia S.A. (Crown Brazil), a joint venture of Crown Holdings, Inc. (NYSE: CCK) (Crown) (www.crowncork.com) and Évora S.A. of Porto Alegre, Brazil, are preparing for the estimated demand by focusing on enhancing production this year.

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