Twelve Cruzcamp Especial cans each with a different black and silver picture.

Crown Helps Cruzcampo (Heineken) Launch "Con Mucho Acento" Summer Campaign to Praise Its Roots and Celebrate Diversity

The Heineken flagship beer cans feature Accents™ technology to offer consumers an original collectable series

Publish Date
Thursday, July 15, 2021
Yardley, PA – July 15, 2021. To bring its summer campaign to life on its packaging, iconic beer brand Cruzcampo, a member of the Heineken Spain family, turned to Crown Bevcan Europe & Middle East (Crown) to produce a series of 12 novel can designs. With a campaign theme of “Con Mucho Acento,” which translates to “heavily accented” in English...

Read the full article: Crown Helps Cruzcampo (Heineken) Launch "Con Mucho Acento" Summer Campaign to Praise Its Roots and Celebrate Diversity

Consumer recycling rates of beverage containers: 46.1% aluminum, 20.7% plastic, 39.6% glass. Average recycled content of beverage containers: 73% aluminum, 6% plastic, 23% glass. Value per ton of recyclable material: $1,210 Aluminum, $237 Plastic, -$21 Glass.
With metal packaging as our primary product, sustainability is ingrained in our business and will remain a core value for our Company moving forward. Through our Twentyby 30 program, we are working with industry partners to educate our supply chain about how the format’s high recyclability and recycling rates support collective goals to advance the Circular Economy. A recent report...

Read the full article: Report from the Aluminum Association and the Can Manufacturers Institute: Metal Remains the Recycling Champ

Initial Can Capture Grantees Announced

Recycling Facilities in North Carolina and Texas Are Initial Recipients of Can Manufacturers Institute’s Aluminum Beverage Can Capture Grant Program

Two Grants for Additional Can Capture Equipment Have Potential to Capture Per Year More than 36 Million Aluminum Beverage Cans, Typically Most Valuable Material in the Recycling System

Publish Date
Tuesday, April 13, 2021
Two Grants for Additional Can Capture Equipment Have Potential to Capture Per Year More than 36 Million Aluminum Beverage Cans, Typically Most Valuable Material in the Recycling System

Read the full article: Recycling Facilities in North Carolina and Texas Are Initial Recipients of Can Manufacturers Institute’s Aluminum Beverage Can Capture Grant Program

4 beverage cans: 73% Highest Recycled Content. 46% Highest Recycling Rate. Metal recycles forever. Can Manufacturers Institute.

Crown Celebrates Global Recycling Day

Publish Date
Thursday, March 18, 2021
Today marks Global Recycling Day, which recognizes the importance recycling plays in protecting the planet and brings the world together to prioritize sustainability. Led by the Global Recycling Foundation, the annual milestone implores the public to see opportunity rather than waste and to be thoughtful about what we throw away. This mission aligns with our own goals and responsibilities as...

Read the full article: Crown Celebrates Global Recycling Day