News

Twelve Cruzcamp Especial cans each with a different black and silver picture.

Crown Helps Cruzcampo (Heineken) Launch "Con Mucho Acento" Summer Campaign to Praise Its Roots and Celebrate Diversity

The Heineken flagship beer cans feature Accents™ technology to offer consumers an original collectable series

Publish Date
Thursday, July 15, 2021
Yardley, PA – July 15, 2021. To bring its summer campaign to life on its packaging, iconic beer brand Cruzcampo, a member of the Heineken Spain family, turned to Crown Bevcan Europe & Middle East (Crown) to produce a series of 12 novel can designs. With a campaign theme of “Con Mucho Acento,” which translates to “heavily accented” in English...

Read the full article: Crown Helps Cruzcampo (Heineken) Launch "Con Mucho Acento" Summer Campaign to Praise Its Roots and Celebrate Diversity

Consumer recycling rates of beverage containers: 46.1% aluminum, 20.7% plastic, 39.6% glass. Average recycled content of beverage containers: 73% aluminum, 6% plastic, 23% glass. Value per ton of recyclable material: $1,210 Aluminum, $237 Plastic, -$21 Glass.
With metal packaging as our primary product, sustainability is ingrained in our business and will remain a core value for our Company moving forward. Through our Twentyby 30 program, we are working with industry partners to educate our supply chain about how the format’s high recyclability and recycling rates support collective goals to advance the Circular Economy. A recent report...

Read the full article: Report from the Aluminum Association and the Can Manufacturers Institute: Metal Remains the Recycling Champ

Safety First seal

World Day for Safety & Health at Work 2021

Publish Date
Wednesday, April 28, 2021
Every Day is World Day for Safety and Health at Work at Crown The International Labour Organization (ILO) launched World Day for Safety and Health at Work in 2003 to raise awareness for the prevention of occupational accidents and diseases globally. As an international manufacturer that holds the health and wellbeing of its global associates in the highest regard, we...

Read the full article: World Day for Safety & Health at Work 2021

Young woman in a grocery store aisle looking at the label on a can of food

Stop Food Waste Day 

How Packaging Can Help Prevent Food Waste 

Publish Date
Wednesday, April 28, 2021
As we begin to think about life post-COVID, we have an opportunity to reflect on how the pandemic changed our lives. For many of us, there was an increased focus on healthy habits and a reality check on the impact that food waste is having on our planet. Stop Food Waste Day on April 28 is a great reminder of...

Read the full article: Stop Food Waste Day