Luxury Packaging Gets Intense with Jean Paul Gaultier
Crown’s long-standing relationship with world-renowned perfume brand Jean Paul Gaultier continued with the launch of an eye-catching new metal can design to market.
After twenty trusted years of collaboration, we have developed a deep understanding of the brand’s design requirements. The elegant, striking packaging for the Jean Paul Gaultier “Classique” Intense range combines a bright gold metal body with a warm sienna ink to highlight the word Intense, making it seem as if it was written in bright red lipstick. Using semi-opaque ink for the text allows the color to blend in naturally with the metallic gold background. Produced in Châtillon-sur-Seine, Burgundy (France), the 100% recyclable metal cans encapsulate the distinct style of the Jean Paul Gaultier brand and demonstrate its commitment to sustainable development.